Senior Manager, Public Relations

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Senior Manager of Public Relations in the External Communications department. The Public Relations function is responsible for ensuring the right message gets delivered to the right audience using earned media and speaking engagements. As a key member of our External Communications team you will work closely with the Senior Director of External Communications and other, key internal stakeholders to lead the development and implementation of strategic PR plans for various Choice Hotels brands and cross-functional, enterprise-wide initiatives and business priorities.

Do you love to write, craft sticky messaging, land amazing earned coverage and want to make an impact? If so, we invite you to apply today for our Senior Manager of Public Relations role today and #MakeItYourChoice.

Your Responsibilities

• Serve as the primary communications liaison to various internal business partners, advising on PR matters.

• Develop and execute integrated public relations strategies across brand segments and enterprise level initiatives in collaboration with the External Communications team and other internal stakeholders.

• Proactively generate earned media coverage across various verticals including lifestyle/consumer, hospitality trade, advertising trade, general business, regional travel and other.

• Serve as project manager and communications liaison between Choice, the external public relations agency and various internal Choice brand teams, helping to identify key business initiatives that are newsworthy.

• Manage deadlines and key deliverables, as well as quality control and editorial review of content including press releases, blog posts and other materials.

• Work with company leadership to identify potential contentious issues and prepare key messages and appropriate issues management strategies.

• Manage and coordinate media coverage of and at events.

Your Experience, Skills & Competencies

• Bachelor's degree in related field preferred or equivalent experience

• At least 8 years’ experience in public relations / corporate communications

• PR agency experience (at a Sr. Account Executive level or higher) a plus.

• Exceptional communications skills, especially written and editorial ability, as well as verbal and non-verbal skills, and correspondence fluency. Familiarity with Associated Press style.

• Ability to project manage, multi-task and juggle multiple demands and quickly shifting priorities.

• Excellent follow-through and attention to details.

• Proficient in Microsoft Outlook, Excel, PowerPoint and Word

• Proficient in drafting media materials including press releases, talking points, briefing documents, blog posts, etc.

• Demonstrates key competencies to include working within a matrixed organization, being a self-starter, consensus building, managing others, working with executives at the highest levels.

Your Team

This is a leadership role that will report to the Senior Director of External Communications. You will have 2 direct reports and collaborate with cross functional departments on a regular basis.

Your Work Location

As our Senior Manager of Public Relations, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

Salary Range

The salary range for this position is $120,000 - $140,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage

• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

• Financial benefits for retirement and health savings

• Employee recognition programs

• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.

*** PLEASE NOTE: This role is not eligible for sponsorship ***

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.