Senior Manager, Product Marketing

ABOUT BRIGHTSEED

Brightseed®, the bioactives company is a World Economic Global Innovator that illuminates nature to restore human health. Brightseed’s proprietary AI, Forager®, accelerates bioactive discovery, biological validation, and ingredient formulation from years to months, rapidly revealing new connections between nature and humanity. Brightseed produces clinically proven bioactives for dietary supplements, food & beverage CPG, specialty nutrition and medical foods to power proactive health worldwide. Learn more at brightseedbio.com.

ABOUT BIOACTIVES

Bioactives are compounds found in plants, fungi, and bacteria that also benefit human health. They are an important part of a nutrient dense diet, and their health impact often goes beyond basic nutrition. For example, the bioactive lycopene found in tomatoes has been found to lower the risk of certain types of cancer and heart disease. In addition, there are multitudes of other bioactives that are only accessible through complex interactions within the gut microbiome. One example is the compound salicin found in willow bark, which transforms into salicylic acid when it interacts with gut microbes. Science has long known that bioactives are critical to human health, yet the vast majority remain unknown and are often referred to as the “dark matter” of nutrition.

ABOUT THE ROLE

The Senior Manager, Product Marketing will support Brightseed’s bioactive offerings through marketing initiatives with the goal of driving industry demand, sales and brand value for Brightseed’s health solutions. These solutions include market-ready bioactive ingredients and Forager products that provide insights into the unseen health potential of our customers’ products and enable a differentiated innovation pipeline. Key responsibilities include executing a B2B marketing playbook that drives demand for Brightseed’s bioactive solutions among customers and their consumers. The Senior Manager, Product Marketing will demonstrate excellence in B2B marketing and sales by developing compelling content for marketing & sales assets, as well as activating multi-channel campaigns that fill and convert Brightseed’s funnel of buyers, which include companies across the consumer health continuum (Food & Beverage CPG, Ingredient B2B, and Consumer Health brands).Reporting to the Director, Marketing and Insights, the Senior Manager, Product Marketing will have an opportunity to design campaigns and lead the execution by working with cross-functional teams as well as interfacing with customers. This role is critical to Brightseed and will help usher in the company’s next phase of growth by activating its bioactives and Forager products brands and business.

BRAND AND CAMPAIGN MARKETING EXECUTION

• Create B2B marketing campaigns to build customer awareness and demand in Brightseed’s growing bioactive portfolio for current products and as new products launch
• Identify key product and brand assets required and lead the development and implementation among internal teams, external partners, and customers
• Develop ingredient concepts and demos to showcase Brightseed’s bioactive ingredients
• Partner closely with Leadership, Product, and Scientific/Medical Affairs teams to review and align on plans, assets, and messaging to ensure key consumer insights, product features and clinical study results are incorporated into marketing strategy and plans
• Work with Marketing & Sales team members to execute outbound & inbound marketing activities for Brightseed’s portfolio of bioactive solutions, including using traditional media, digital media, email, tradeshows and more
• Work with Marketing & Sales team members to define key metrics and report on the effectiveness of marketing initiatives in generating qualified leads, conversion, and overall value to sales
• Manage inbound media inquiries and ensure public relations work ties strategically to brand and product marketing communications

SALES TEAM ENABLEMENT

• Work with sales to ensure marketing campaigns and tactics align with sales strategy
• Develop a comprehensive portfolio of sales-marketing collateral (e.g., presentations, one-pagers, case studies, etc.) in collaboration with Sales and Product teams 
• Support bioactive ingredient Sales team on an ongoing basis to develop customer collateral, presentation materials, and talking points for key sales moments and meetings

THE EXPERIENCE YOU WILL NEED

• Typically requires a minimum of 12 years of marketing experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience
• 7+ years of experience of in-house B2B health ingredient marketing; previous marketing experience required with B2B food & beverage health ingredient companies
• Deep understanding of consumer trends in multiple industries, focused on nutrition, health and science
• Seeks out and incorporates customer and competitive insights to inform actions
• Proven track record of sales-generating marketing results; deep understanding of sales lifecycle and marketing to sales funnel
• Self-starter and strategic, creative thinker with a history of pushing for deadline-driven results
• Willingness to staff trade shows and travel based on marketing plan
• Comfortable working in a fast-paced startup environment, able to influence across the organization

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at time
• Must be able to travel up to 20% of the time

COMPENSATION

• The salary range for this position is $130,000 - $160,000.
• Compensation for this position is commensurate with relevant qualifications and work experience, academic credentials, job related skills, employment location and other factors. 

THE BENEFITS YOU’LL ENJOY

As a lab based company, where in person collaboration is key to drive innovation, we encourage all team members to be in our office most days each week. However we appreciate and honor the need and desire for flexibility and have implemented a hybrid working model for some positions which will be outlined on the job description. Our property provides a professional gym onsite, plenty of free parking, weekly tenant events and a state-of-the-art lab and office.

We offer a competitive total rewards package with team-first benefits programs for full-time employees, including medical, dental and vision coverage, unlimited paid time off, life insurance, employee assistance programs, 401(k) plan, a mental health platform, employee discounts, payroll credits for cell phone and commuter costs and a paid parental leave program.

JOIN US, AND BE YOU

We are committed to making transformative discoveries with a team-first mentality. Successful team members are truth-seeking and trusting, with the tenacity required to trail-blaze in uncharted territory. We are a collaborative team that actively seeks input and values differing perspectives. And we produce tangible results, holding ourselves accountable in the process. 

We are also committed to cultivating and preserving a culture of connectedness and inclusion. We grow and learn together, respecting professional and personal experiences, areas of expertise, and types of self expression. 

In recruiting for our team, we welcome the unique contributions that each one of us brings in terms of education, opinions, culture, color, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, religion, different abilities, sexual orientation and beliefs.

Brightseed requires all employees to be fully vaccinated against COVID-19 as a condition of employment, subject to accommodation. If hired we will require you to provide proof of vaccination.