Senior Manager, Product Management - Ad Decisioning

Posted 2 Hours Ago
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Santa Monica, CA
184K-271K Annually
Senior level
AdTech • Digital Media • News + Entertainment
Create the Tech Behind Our Magic
The Role
The Senior Manager, Product Management - Ad Decisioning will define the product strategy and roadmap for Disney's ad decisioning products, mentor product managers, and collaborate with various stakeholders to enhance advertising technology. The role emphasizes a user-centered approach and the implementation of innovative solutions to optimize ad products.
Summary Generated by Built In

On any given day at Disney Entertainment & ESPN Technology, we're reimagining ways to create magical viewing experiences for the world's most beloved stories while also transforming Disney's media business for the future. Whether that's evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to maximize flexibility and efficiency, or delivering Disney's unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.
A few reasons why we think you'd love working for Disney Entertainment & ESPN Technology

  • Building the future of Disney's media business: DE&E Technologists are designing and building the infrastructure that will power Disney's media, advertising, and distribution businesses for years to come.
  • Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day - from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.
  • Innovation: We develop and execute groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.


Disney Ad Platforms is responsible for delivering global advertising technology solutions for Linear and Addressable channels across Disney's brands and streaming services. With unmatched scale, premium content and innovative capabilities, Ad Platforms is a market leader in advertising. We build and maintain proprietary technology including ad serving, ad decisioning, campaign management, reporting as well as all the integrations internal and external that come with evolving and maintaining a best-in-class video advertising business.
Disney Ad Platform's proprietary decisioning products influence the selection of each ad that accompanies the world's most beloved and engaging content. This key leadership role will be responsible for driving and launching our ad decisioning product roadmap to continually elevate advertising alongside Disney's renown storytelling experiences. The ideal candidate for this role brings demonstrable track record and excellence in tuning and launching algorithms for market-leading impact across multiple product domains at global household scale. If you share equal passion for quantitative problem solving and advertising technology, join us in building the future of video advertising.
Responsibilities

  • Define compelling product strategy, roadmap, prioritization, rooted in strong rationale and KPIs across Disney's proprietary ad decisioning domain including ad selection, pacing, supply strategy, and ad personalization.
  • Hold deep compassion for our users and instinctively approach problems with a viewer-first mentality
  • Lead and mentor a team of product managers through discovery, definition, development, and launch across our proprietary ad decisioning and AI services.
  • Ensure high bar product execution through regular review of team backlogs, requirements, and prioritization, empowering teams to resolve obstacles as necessary.
  • Partner closely with senior technology, ad sales, operations, and finance leaders to ensure ad products are optimized towards long term impact.
  • Collaborate seamlessly with senior research engineering and analytical leaders to relentlessly ideate, test, and ship iterative enhancements to our suite of algorithms.
  • Accelerate incubation and relevant adoption of AI solutions across the Disney advertising products.


Basic Qualifications

  • Bachelor's degree or equivalent experience in technology or business domains
  • 10+ years of product management or equivalent experience
  • Advanced data analysis skills and highly truth-seeking. Well versed in selection of northstar KPIs, evaluating rationale of data narratives, and able to ensure collective focus around critical drivers.
  • Ability to distill desired outcomes into yield principles that optimize ad decisioning across demand channels.
  • Unwavering bias for execution and impeccable follow-through.
  • Experience presenting and discussing in senior executive forums and/or large organizations.
  • Highly articulate with penchant for summarizing nuanced myriad into essential takeaways.
  • Ability to influence, collaborate, and deliver solutions in a fluid environment across a diverse set of technical and non-technical stakeholders
  • Pedigree managing all aspects of experimentation including exploration/sequencing strategy, effective treatment & control definition, communicating results, and production rollout.
  • Experience partnering with ML engineers to recognize, hone, and incorporate AI solutions towards pragmatic impact.
  • Proven success in a high-scale, market-leading product leadership role with track record of launch excellence.
  • Prior experience in video advertising yield optimization and/or ad ranking preferred


The hiring range for this position in Los Angeles, CA is $184,300 - $247,100 year, Seattle, WA is between $193,100 - $258,900 and San Francisco, CA is between $201,900 to $270,700. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What the Team is Saying

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The Company
HQ: Burbank , CA
200,000 Employees
Hybrid Workplace
Year Founded: 1923

What We Do

Innovation is in the DNA of The Walt Disney Company. We not only embrace it, we translate it into experiences you can see and feel. From our groundbreaking work in advanced audio-animatronic robots featured in the Disney theme parks, to streaming services that are redefining entertainment, to inventing tools to create new worlds in our films — The Walt Disney Company has spent nearly 100 years immersing audiences in new and stunning experiences using groundbreaking technology. When next generation technology meets talented people ready to tackle challenges still to be imagined, anything can happen.

Why Work With Us

Every technologist at Disney is essential to helping us create unforgettable experiences and innovative products. Our teams constantly spearhead innovation by incubating cutting-edge ideas into production-ready solutions. At Disney, you’ll make an impact you can see and feel with a team that both supports and challenges your thinking.

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The Walt Disney Company Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQBurbank, CA
Bristol, US
New York, NY
Orlando, FL
San Francisco, CA
Seattle, WA
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