Senior Manager, Platforms & Influencer Strategy

About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

We are seeking a Senior Manager of Platform & Influencer Strategy, reporting into the Senior Director of Community, to lead and define our brand’s multi-platform presence and influencer ecosystem with precision, vision, and strategic innovation.

This role is a guiding force in shaping how we engage across LinkedIn, Pinterest, YouTube, Instagram, and TikTok, ensuring each platform is maximized, differentiated, and deeply effective in achieving our broader business goals.

Additionally, this role leads Influencer & Creator Strategy, ensuring that RTR is activating the right talent at the right time to drive both brand and business impact. This includes data-driven casting, relationship management, vendor partnerships, and campaign logic and planning to ensure our influencer and creator strategies deliver measurable success.

This is a high-impact role—setting the platform vision, guiding creator and influencer activations, and ensuring strategic execution at the highest level. It requires a big-picture thinker who is also deeply tactical, ensuring every decision ladders up to brand growth, community engagement, and business impact.

Beyond social and influencer strategy, this role is a key partner to creative, brand and paid media ensuring the right internal resources are aligned to social programming. 

You will work laterally with our In-House Content Creator to help produce complex content franchises, as well as directly manage Rent the Runway’s Social Media Manager.

Platform & Social Strategy

• Execute the Platform Strategy: Implement the vision and roadmap for LinkedIn, Pinterest, YouTube, Instagram, and TikTok, ensuring each platform has a unique, high-performing strategy aligned with audience behaviors and brand priorities.
• Set and Uphold Best-in-Class Execution Standards: Develop and enforce tailored content strategies to maximize engagement and drive measurable business impact across all platforms.
• Own Strategic B2B Partnerships: Lead and maintain key platform partnerships to unlock opportunities, exclusive features, and strategic collaborations that push the brand forward.
• Guide the Big Picture: Relentlessly advocate and defend our north star, ensuring all content decisions align with larger brand, community, and business goals.
• Bridge Strategy with Creative Execution: Partner closely with the creative team to assign internal resources to social/community programming, ensuring that designers, producers, and editors are effectively allocated to priority initiatives.
• Drive Measurable Impact: Set clear KPIs, analyze performance data, and adjust strategies in real-time to ensure platforms deliver on brand and business objectives.

Influencer & Creator Ecosystem Management

• Lead Influencer Casting & Strategy: Develop data-driven influencer casting, leveraging audience insights, past performance, and business priorities to ensure the right creator mix for each campaign.
• Manage Influencer Relationships: Build long-term partnerships with influencers, talent agencies, and vendors to ensure a strong, high-performing influencer ecosystem.
• Oversee Vendor & Partnership Strategy: Manage relationships with external partners to scale influencer activations efficiently and cost-effectively.
• Campaign Logic & Planning: Develop structured influencer campaign models, ensuring efficient workflow, clear objectives, and strong ROI measurement.
• Creator Ecosystem Strategy: Deeply understand and optimize RTR’s creator tiers, ensuring a structured activation model that maximizes impact.
• Activation Strategy & Execution: Define and execute RTR’s creator engagement and activation plans, ensuring the right creators are leveraged at the right time for maximum business impact.
• Long-Term Creator Relationship Management: Establish and nurture relationships with high-value creators, ensuring continued collaboration and brand alignment.

What You Bring: 

• Deep expertise in platform strategy with a proven track record of leading across LinkedIn, Pinterest, YouTube, Instagram, and TikTok.
• A strategic mindset with a bias for action, able to think big picture while also executing at a highly detailed level.
• Strong understanding of Influencer & Creator Marketing, including data-driven casting, campaign planning, and relationship management.
• Experience managing talent & agency relationships, including working directly with influencers, managers, and vendors.
• Cross-functional leadership experience, able to effectively partner with creative, paid, influencer, and brand teams.
• A logistics-first approach to execution, ensuring the right teams are working on the right priorities at the right time.
• A passion for community-driven content, knowing how to build engagement, loyalty, and brand love at scale.
• Proven ability to navigate a fast-moving environment, adjusting priorities based on data, trends, and platform shifts.

Why Join Us? 

• Own and define the future of our platform presence.
• Work at the highest strategic level, guiding a team that executes at world-class standards.
• Collaborate with top-tier creative and marketing talent.
• Have a massive impact on engagement, brand perception, and business

Benefits:

• At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Exclusive employee subscription and rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
• 401k match - an investment in your future.
• Company wide events and outings - our team spirit is no joke - we know how to have fun!
• Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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The anticipated base salary for this position is $115,200 to $144,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.