Senior Manager, Paid Social

We are looking for an exceptionally awesome Senior Manager, Paid Social, to join our team at ROI·DNA. 

Our Values

• We are a culture-first company
• We care about our people, who are the heart of our success
• We believe we are better together
• We are passionate marketers who are highly self-motivated and care about our work and community
• We take pride in our commitment to an inclusive culture
• We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
• #WeAreROIDNA

About You

We are looking for an exceptionally awesome  strategic, data-driven Senior Manager, Paid Social, to join our ROI·DNA team. In this role, you'll lead high-impact paid social campaigns, drive innovation, and collaborate closely with clients and internal teams to deliver exceptional results. This position reports to the Associate Team Director, Paid Social.

What You’ll Be Doing

You're a strategic, data-savvy paid social expert with a track record of scaling accounts through a powerful blend of analytical rigor, creative problem-solving, and hands-on execution. You thrive at the intersection of strategy and innovation, turning complex data into actionable insights and high-performing campaigns, in this role, you must:

• Develop and execute high-impact paid social strategies that align with client goals, ensuring buy-in and success
• Lead paid social strategy and serve as a trusted consultant, guiding clients on best practices in audience segmentation, targeting, bidding strategies, and creative optimization
• Manage and optimize substantial monthly paid social investments across LinkedIn Campaign Manager, Facebook Business Manager, Instagram, Reddit, etc.
• Own end-to-end paid social campaign execution, from setup and deployment to ongoing optimization, performance analysis, and reporting
• Analyze paid social performance data to uncover meaningful insights, translating results into clear, actionable recommendations
• Identify opportunities for innovation, testing new ad formats, targeting methods, and bidding strategies to improve efficiency and scale
• Collaborate with creative teams to test and refine ad copy, visuals, and messaging for better engagement and conversion rates
• Partner with paid search, programmatic, and analytics teams to develop integrated media strategies that maximize impact across channels
• Stay ahead of industry trends, including algorithm updates, platform innovations, and competitive activity, and proactively adjust strategies accordingly
• Improve efficiency and scalability by helping to refine internal processes, implementing automation, and contributing to paid social playbooks
• Mentor and train team members on best practices in paid social strategy, execution, and measurement
• Confidently lead client meetings and presentations, providing clear strategic guidance, performance insights, and recommendations to optimize results

What you have

• 5+ years of paid social execution and strategy, with a proven ability to scale B2B campaigns and drive measurable results
• Deep expertise in LinkedIn Campaign Manager, Facebook Business Manager, and other key social ad platforms, with a strong grasp of platform nuances and best practices
• Experience forecasting, managing, and optimizing large-scale paid social budgets across multiple platforms to maximize efficiency and impact
• Sharp analytical skills, with hands-on experience using Google Analytics, Looker, and/or Tableau to interpret performance data and inform strategy
• A data-driven mindset, with a knack for translating complex metrics into clear, actionable insights and compelling client narratives
• Proven experience in A/B testing, audience segmentation, and lead generation strategies, with a strong understanding of what works in B2B demand generation
• Hands-on experience with CRM integrations, marketing automation, and pixel tracking, helping our analytics team ensure seamless data flow between platforms
• Ability to thrive in a fast-paced, client-facing environment, juggling multiple priorities while maintaining sharp attention to detail
• A strong creative eye, working closely with designers and content teams to help inform and develop high-performing ad creatives and messaging
• Forward-thinking and innovative, always testing and optimizing new trends, ad formats, and targeting capabilities to stay ahead of the curve
• Exceptional storytelling and presentation skills, with the ability to transform complex data into clear, compelling, and visually engaging presentation slides that drive action and instill client confidence
• Comfortable presenting to clients and executives, delivering insights in a clear, engaging, and confident manner that builds trust and reinforces expertise
• A natural mentor and collaborator, helping your teams and junior team members refine their paid social expertise and execution skills
• Bonus points for experience across other digital channels, including SEM, programmatic, display, and SEO, with an understanding of how they complement paid social

Company Perks

• 100% remote 
• Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
• 401(k) matching program
• 20 days PTO, 11 Paid holidays & 10 Sick days
• Up to 12 weeks of Parental leave
• Monthly stipends for wellness, mobile, and at-home WiFi use
• Quarterly volunteer hours
• Company-paid certifications 
• Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want

What We Offer

• 100% remote work environment.
• Opportunity to work with a dynamic and inclusive team.
• Professional development and growth opportunities

The anticipated salary range for this position is $90K-$115K per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.

About ROI·DNA

ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. 

From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. 

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. 

Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.