Marigold Health is seeking a passionate and strategic Senior Manager of Outreach & Marketing to lead key initiatives that drive community engagement, support outreach and marketing efforts, and build strong regional partnerships. This role plays a vital part in aligning local outreach and marketing strategies with our mission to support individuals with substance use and mental health challenges through peer-based recovery support.
The Senior Manager will oversee and guide Outreach Specialists and Regional Outreach Managers across Massachusetts and Delaware. You will work closely with the Director of Outreach & Marketing and collaborate with cross-functional teams—including business development, operations, and clinical operations—to enhance our enrollment pipeline and ensure members stay engaged long after joining the program.
This is a role for someone who thrives in leading high-impact teams across multiple regions, understands the power of community-driven engagement, and has a sharp eye for data-informed strategy and execution.
Responsibilities
- Team Leadership & Regional Coordination
- Supervise and support Outreach Specialists and Regional Outreach Managers across MA, DE and Washington, DC
- Provide coaching and development opportunities to regional teams to enhance local strategy execution and team performance.
- Align outreach strategies with territory-specific client and community needs.
- Outreach & Enrollment Strategy
- Lead implementation of outreach initiatives that meet enrollment targets and reflect Marigold’s mission.
- Explore and pilot new tactics or channels to boost enrollments through existing partner sites.
- Support team in organizing community events and engagement programs to strengthen partner relationships and drive outreach.
- Marketing Execution & Brand Alignment
- Execute corporate and regional marketing campaigns in partnership with internal teams and external vendors.
- Ensure messaging and outreach materials reflect brand values and support program goals.
- Use campaign performance data to iterate on content, targeting, and tactics.
- Partnership & Cross-Functional Collaboration
- Coordinate with the Business Development team to align outreach activities with partner goals and expectations.
- Maintain strong relationships with key stakeholders at client sites to support engagement targets.
- Represent member and community feedback in internal strategy conversations.
- Onboarding & Engagement Optimization
- Partner with operations and clinical operations to refine the member onboarding journey.
- Analyze post-enrollment engagement data and work with peers to address barriers to member retention.
- Recommend strategies to increase member activation and long-term program participation.
- Performance Monitoring & Budget Oversight
- Track and report on outreach and marketing KPIs, including enrollment conversion, engagement, and retention.
- Assist in managing budgets and resource allocation for regional marketing and outreach efforts.
- Ensure outreach activities comply with privacy and regulatory standards.
Requirements
- Experience as a Certified Peer or in the Peers recovery space, peer certification is a big plus
- Bachelor’s degree in marketing, communications, public health, social work, or a related field—or equivalent experience.
- At least 5 years of experience in community outreach, marketing, or a related function; experience in behavioral health or recovery services is a plus.
- Demonstrated success managing cross-regional teams with a focus on mentorship and accountability.
- Comfortable traveling ~50% of the time across MA & DE.
- Experience collaborating across departments and with external partners to align strategies and goals.
- Strong written and verbal communication skills, including public speaking and content development.
- Skilled in data analysis and using performance metrics to inform strategy.
Schedule, Reporting & Benefits
- Full-time, salaried exempt position
- Reports to: Director of Operations
- Hybrid role with up to 50% travel
- Equity in the company
- 20 days PTO + 9 sick days
- 8 paid holidays + 2 floating holidays
- 65% company-paid health insurance for dependents
- Healthcare & dependent care FSAs
- 401(k) access
- $250 quarterly wellness stipend
Interview Process
After you submit your application, it will be reviewed by the hiring manager and select members of the team. If it seems like we’re a good fit for each other, we will follow up and schedule a 30 - 45 minute Zoom call with one of our team members to get to know you.
If we jointly decide to move forward, you can plan to (virtually) attend a 45 video interview with members from our Outreach Team. The final stage would be to meet (2-4) other members of the team via video conference for additional conversations about your approach to collaboration, your relevant experience to current projects, and alignment with our values. All in, you can expect the time commitment for this stage to be 3-4 hours of synchronous interaction, scheduled to fit your needs.
If you complete interviews, we will provide a decision or clear next step within five business days.
We are ready to hire as soon as we find the right candidate. We can’t wait to meet you!
More About Our Company
Marigold Health is an early-stage, rapidly growing startup providing services for a range of community based mental health and substance use treatment providers as well as national health insurers. We collaborate with eminent investigators at Brown University and Johns Hopkins and have been publicly recognized by the National Institute on Drug Abuse (NIDA) and the American Psychiatric Association.
Our program is a combination of 1-1 coaching and 24/7 anonymous chat support groups accessed over phone, SMS, and app/web. On the backend, proprietary natural language processing tools scale our peer workforce by augmenting group moderation, automating patient outreach, and sending sentiment-based “alerts” to coordinate care with other providers. Following strong results from our first clinical studies, we are entering a period of rapid growth, and expect to expand from 2 states today to 12 by this time next year.
Our core values are authenticity, candor, andambition. Inclusion is at the core of what we do. We’re working to bring care to the most underserved and stigmatized patients. We actively welcome applicants from a wealth of different backgrounds (including but not limited to race, gender, educational background, and sexual orientation). We must have diversity on our team and in our mindsets to be successful in moving the needle on the deeply entrenched and systematic challenges we face.
Marigold Health is an equal opportunity employer.
Questions? Email claire.berkner[at] marigoldhealth.com for more information
Top Skills
What We Do
We engage underserved behavioral health & substance use patients with chat-based peer support groups while using AI to scale the efforts of existing clinicians.
Our platform is currently live at select sites.
