Senior Manager Media - Orange Apron Media

Posted 5 Days Ago
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9090, Melle, Vlaams Gewest
Senior level
Retail
The Role
The Sr. Manager, Media at The Home Depot is responsible for leading a team that manages and optimizes media investments. This role involves strategic planning, collaboration with internal and external stakeholders, and synthesizing data to drive effective omni-channel initiatives. Key responsibilities include developing strategies, managing vendor relationships, and implementing test initiatives to enhance customer experience.
Summary Generated by Built In

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Sr. Manager, Media manages a team of associates responsible for ideating, directing, executing and optimizing media investments for The Home Depot. This responsibility includes not only executing the previously agreed upon plans, but also requires a high level of critical thinking skills in order to leverage unexpected opportunities as these arise, and the ability to communicate and justify any changes to key stakeholders and business/initiative leaders across the enterprise. The ability to evaluate and synthesize data is also a prerequisite for success given the complexity of the multiple data sources used in the decision-making processes.


Key Responsibilities:

  • 10% Collaboration - Partner with measurement teams to develop reporting tools and monitor ongoing performance of The Home Depot's activities against top industry benchmarks to inform strategies; leverage competitive insights on an ongoing basis to evolve strategies
  • 30% Drives Results - Select, develop, motivate and/or influence team of associates, agency partners and other internal and external stakeholders Support selection and management of external vendors as needed to support appropriate omni-channel strategies
  • 50% Strategy - Develop strategic planning initiatives and ensure business initiative omni-channel plans are aligned and executed. Accountable for strategy and content development by the strategy and experience teams; Develop feedback loop with executive leadership and stakeholder teams to educate and inform of any changes/course corrections to these strategies based on opportunities that arise; act as key stakeholder and subject matter expert supporting cross-functional initiatives
  • 10% Test & Learn - Test and Learn - Steward and democratize test and learn initiatives that will help support frictionless customer experiences, drive our business and create competitive advantage


Direct Manager/Direct Reports:

  • This Position typically reports to Director, Media or Senior Director, Media
  • This Position has various Direct Reports


Travel Requirements:

  • Typically requires overnight travel less than 10% of the time.


Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Minimum Qualifications:

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.


Preferred Qualifications:

  • Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences
  • Seven to 10 years of experience actively managing and implementing large omni-channel campaigns, budgets and teams at an agency and/or large retailer.
  • Previous experience with retail websites highly preferred.
  • Previous experience working with large established platforms and partners (e.g., Google/YouTube, Facebook, Adobe, Salesforce, CRM, premium publishers, major linear and audio partners), experience working with other platforms and partners (e.g., Pinterest, Twitter, Snapchat and Nextdoor) a major plus.


Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.


Preferred Education:

  • No additional education


Minimum Years of Work Experience:

  • 7


Preferred Years of Work Experience:

  • No additional years of experience


Minimum Leadership Experience:

  • None


Preferred Leadership Experience:

  • None


Certifications:

  • None


Competencies:

  • Action Oriented
  • Business Insights
  • Decision Quality
  • Collaborates
  • Optimizes Work Processes
  • Balances Stakeholders
  • Builds Networks
  • Communicates Effectively
  • Drives Results


Top Skills

Adobe
CRM
Facebook
Google
Nextdoor
Pinterest
Salesforce
Snapchat
Twitter
Youtube
The Company
Atlanta, GA
129,974 Employees
On-site Workplace
Year Founded: 1977

What We Do

The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable and experienced professionals. We operate over 2,200 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada and Mexico. All of our associates have one thing in mind — helping our customers build and improve upon their homes. Join The Home Depot team today and see for yourself why we are consistently ranked as a top Fortune 500 company.

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