About The Position | Major goals and objectives and location requirements
Dotdash Meredith seeks an innovative Senior Manager of Sales Marketing to lead proposal development for key accounts within our Finance Sales Vertical. In this role, you will collaborate closely with the Finance Sales team to develop and execute client strategies, manage the pre-sale proposal process, and drive revenue growth with top-tier advertising partners.
Our growing business spans not only our core endemic Financial sites (Investopedia and The Balance) but also offers the opportunity to develop bespoke programs that touch on multiple life stages and passion points across our suite of 40+ brands spanning Lifestyle, Food and Beverage, Wellness, Tech, and Health categories. Based in NYC, this hybrid role requires three days in the office weekly and reports to the Director of Marketing.
About The Position’s Contributions:
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Thought Leadership & Expertise: Must possess Financial or Lifestyle Vertical knowledge and have command of Dotdash Meredith brands, our ad products, and capabilities to develop the best possible solutions for our client's needs
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Lead Proposal Process: Manage meeting decks, proactive work, and RFP responses - creating smart, strategic, and innovative Sales pitches that grow our win rate
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Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to architect sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
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Storytelling: Bring ideas to life through well-written and visually appealing client-centric proposals that represent our brands, capabilities, and concepts flawlessly
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Cross-Department Communication: Partner closely with Sales, Account Strategy, Editorial, Content Strategy, and Research teams to ensure proposals effectively communicate our unique value proposition
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Sales Partnership: Develop strong relationships with the Sales team to become experts on their business; provide support on client calls, as needed
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Thought Leadership & Expertise: Must possess Financial or Lifestyle Vertical knowledge and have command of Dotdash Meredith brands, our ad products, and capabilities to develop the best possible solutions for our client's needs
-
Lead Proposal Process: Manage meeting decks, proactive work, and RFP responses - creating smart, strategic, and innovative Sales pitches that grow our win rate
-
Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to architect sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
-
Storytelling: Bring ideas to life through well-written and visually appealing client-centric proposals that represent our brands, capabilities, and concepts flawlessly
-
Cross-Department Communication: Partner closely with Sales, Account Strategy, Editorial, Content Strategy, and Research teams to ensure proposals effectively communicate our unique value proposition
-
Sales Partnership: Develop strong relationships with the Sales team to become experts on their business; provide support on client calls, as needed
Weight %Accountabilities, Actions, and Expected Measurable Results
70% Proposal Development & Management
20% Proactive Client Ideation & Meeting Deck Development
10% Special Marketing Projects - Priority Opportunities Designated by CRO & SVP of Marketing
The Role’s Minimum Qualifications and Job Requirements
Education:
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Bachelor's degree
Experience:
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3 - 5 years relevant experience at a Digital Publisher, with a focus on pre-sales Marketing; background in the Finance category is a plus but not required
Specific Knowledge, Skills, Certifications and Abilities:
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Exceptional copywriting and storytelling skills; ability to craft a narrative and persuasive Sales story in a clear, succinct way
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Advanced knowledge of PowerPoint and its capabilities with a mastery of visual communications, type treatment, use of color and photographic imagery to create high-impact presentations
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Superior communication skills - strong listening skills with the ability to understand the needs of multiple stakeholders, foster brainstorming, and translate critical takeaways into decisive action plans
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Possesses a solid understanding of the Digital advertising landscape, products, and trends; understanding of Events/IRL activations, Print, and/or the Programmatic marketplace is a plus
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Must be a are a true self-starter – provides proactive thinking, understands organizational goals, and moves initiatives forward independently
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Thrives when working in a fast-paced, deadline-driven, ever-evolving environment
% Travel Required (Approximate): 5%
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
