About Us
Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
This position is hybrid (6 times a month in office) based out of West Chester, PA.
About The Role
The Senior Manager Social Live selling is responsible for supporting and executing the social commerce strategy across QVC Group’s TikTok platforms. This role includes managing relationships with buying, planning and building strong partnerships with social platform vendors to enhance our media presence, and collaborating with in-house creative and production teams.
What You Will Do
- Assist in developing and executing the company’s TikTok live selling strategy to align with its goals. Implement initiatives that enhance the brand's presence and support organizational objectives.
- Work with the social platform teams in putting spend behind key lives. Making sure the product and price are right in order to not only drive sales but maintain margin and drive reach and engagment.
- Collaborate with internal teams (such as commercialization, creative, production and finance teams) to ensure social media strategies are integrated across functions. Coordinate with third-party vendors and agencies to align contributions with strategic objectives.
- Use insights from audience analysis and market trends to adapt strategies that meet brand objectives.
- Make informed decisions based on resource availability and organizational objectives. Establish clear guidelines and objectives for the social media department to ensure alignment with broader corporate goals
What You Bring
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8+ years within digital, social, and/or production field
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Education: Bachelor’s degree in marketing, communications or related field
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Demonstrated experience in executing social media strategies that align with business goals, managing and mentoring teams, analyzing data to optimize performance, and effectively communicating insights to
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stakeholders.
#LI-ST4 #LI-Hybrid
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.
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Top Skills
What We Do
Curated Experiences. Infinite Possibilities.®
We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences.
We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors.
Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations.
We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.
