Senior Manager, Global Marketing Events

Posted 4 Days Ago
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Bothell, WA
124K-171K Annually
Senior level
Biotech
The Role
The Senior Manager of Global Marketing Events will lead the strategy and execution of international marketing events, manage logistics, and ensure a compelling brand presence at each event. Responsibilities include budget management, collaborating with teams on event objectives, and measuring ROI. This role also involves managing a Marketing Specialist and requires frequent travel.
Summary Generated by Built In

Our purpose is to bring hope to life by enabling life-changing therapies for patients around the globe, creating a healthier and happier tomorrow. Our mission is to work side by side with our customers in order to improve patients’ lives by bringing new biopharmaceuticals to market.

JOB SUMMARY

The Senior Manager of Global Marketing Events will be responsible for leading and overseeing our international events strategy and program. Attendance at tradeshows and conferences serves as a critical strategy to expand our brand presence, secure business opportunities, and engage with prospects, clients, and key industry stakeholders. This role is instrumental in ensuring a compelling brand experience at each event, strengthening client relationships, enhancing our organizational reputation, and driving business growth. The Senior Manager will also play a key role in planning other customer-facing events globally in line with an overall events strategy.
This position is based at our Global Headquarters in Bothell, Washington. It is a hybrid role with the expectation to be in the office minimum 3 days per week. There will also be frequent travel required up to 2-3 weeks per quarter, including international travel to Europe and Asia. This role will report into the Global Head of Marketing.
 

ESSENTIAL JOB DUTIES/RESPONSIBILITIES

  • Develop and manage our annual Life Science conference and tradeshow strategy; by offering data-driven recommendations based on business objectives and competitive intelligence.  Build and maintain the annual event budget, providing strategic recommendations on appropriate investment levels including budget proposals, and cost estimations for each event, Collaborate with Marketing, Business Development, and other internal teams to define each specific event objective, strategies, and tactics while managing planning and delivery
  • Lead the development of booth designs, use of space, and advertising graphics in partnership with our graphic designer and in line with event audience and marketing objectives
  • Collaborate with the rest of the Marketing team to strategically plan event advertising, promotions, and marketing materials
  • In addition to leading external events strategy and planning, develop proposals for company-led customer events and conferences, again based on business needs and competitive intelligence
  • Manage all event logistics working closely with key industry event groups and organizers, including contracts, vendor selections, purchase requisitions, etc.
  • Lead efforts to measure event ROI, including evaluating against related sales and marketing KPIs and providing comprehensive post-event analysis, working closely with our Event App partner Zuant and the Business Development Operations team
  • Manage and coach direct report, Marketing Specialist for Events, overseeing their daily work and contributions to the success of the Event program
     

LEADERSHIP SKILLS

  • Excellent relationship management, executive presentation, and project management skills
  • Proven ability to negotiate event exhibitor and sponsorship contracts
  • Resilient problem solver with excellent interpersonal and time management skills
  • Strong leadership capabilities, able to inspire and guide teams to successfully achieve business objectives
  • Passionate about continuous improvement and personal development
     

QUALIFICATIONS

Required:

  • Bachelor’s degree in Business, Marketing, or a related field; MBA would be a plus
  • 10+ years of experience in Marketing, ideally including 1-2 years of experience in Event management
  • Proven experience working with and leading large cross-functional and global teams across different time zones
  • Demonstrated expertise in marketing disciplines such as target audience profiles and segmentation, market intelligence, strategy development, competitor analysis, brand positioning, brand messaging, budget development and event management,
  • Ability to articulate the business and financial goals driving event strategy
  • Must be able to travel (air, bus, train, automobile) 1-3 times per quarter, including international
  • Outstanding organization skills, expertise with Excel and Salesforce a plus

Preferred:

  • Experience in the life sciences or healthcare industry

Physical Requirements (US Only):

  • Must be able to lift to 20lbs frequently

COMPENSATION

$124,320.00 - $170,940.00

Our culture at AGC Biologics is defined by the six core values: Knowledge, Trust, Quality, Ingenuity, Accountability and Teamwork. Our core values stem from our team members and are embedded into our DNA. They provide a common language and understanding of how we as an organization are connected across three continents. Our core values serve as a compass and reminder of how we achieve our purpose of bringing hope to life for patients around the globe. 

AGC Biologics is a leading global biopharmaceutical Contract Development and Manufacturing Organization (CDMO) with a strong commitment to delivering the highest standard of service as we work side-by-side with our clients and partners, every step of the way. We provide world-class development and manufacture of mammalian and microbial-based therapeutic proteins, plasmid DNA (pDNA), messenger RNA (mRNA), viral vectors, and genetically engineered cells. Our global network spans the U.S., Europe, and Asia, with cGMP-compliant facilities in Seattle, Washington; Boulder and Longmont, Colorado; Copenhagen, Denmark; Heidelberg, Germany; Milan, Italy; and Chiba, Japan. We currently employ more than 2,500 employees worldwide. Our commitment to continuous innovation fosters the technical creativity to solve our clients’ most complex challenges, including specialization in fast-track projects and rare diseases. AGC Biologics is the partner of choice. To learn more, visit www.agcbio.com.  Want to keep posted about our growth and learn more about our company? Follow us on LinkedIn and give us a quick Like on Facebook!

AGC Biologics offers a highly competitive compensation package and a friendly, collaborative culture that values personal initiative and professional achievement. AGC Biologics is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

The Company
HQ: Bothell, WA
2,241 Employees
On-site Workplace

What We Do

AGC Biologics offers deep industry expertise and uniquely customized services for the scale-up and cGMP manufacture of protein-based therapeutics (using mammalian and microbial systems), mRNA, pDNA, viral vector and cell therapy products, from pre-clinical to commercial production, including our proprietary CHEF1TM Expression System for efficient protein production with CHO cells.

Our company DNA drives us to provide innovative solutions to partner with our customers in helping them reach their goals and accelerate their projects at our cGMP-compliant facilities in the US, Europe and Japan, as well as to facilitate approval and manage spending during the product lifecycle.

We forge exceptionally strong partnerships with our customers and we never lose sight of our commitment to deliver reliable and compliant drug substance.

Visit www.agcbio.com to learn more.

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