Senior Manager, Digital Strategy & Marketing

Title: Senior Manager, Digital Strategy & Marketing

  
Location: Alexandria, VA
Title: Sr. Manager, Digital Strategy & Marketing
Reports to: Vice President of Strategy
Classification: Exempt
 
Why You’ll Love Working at RedPeg: 
 
Voted as one of The Washington Post’s Top Workplaces, we are an independent full service experiential marketing agency that connects brands to the consumers they need to reach through customized, personal engagement. Every day, we come together to create experiences that inspire extraordinary memories. With our main office in the Washington D.C metro area., we work with a roster of incredible brands including Capital One, Marriott Bonvoy, Meta, Niantic, Nike, Virginia Lottery and Yuengling. We’re looking for highly personable, passionate, and innovative marketers to bring the true entrepreneur spirit, growth mindset, and independent thinking to our team!
 
Why RedPeggers Are Comfortable Being Their True Self: 
 
RedPeg is dedicated to fostering an inclusive workplace where employees of all backgrounds can contribute and thrive. The company's policies and culture prioritize diversity at all levels and ensure fair treatment based on merit and potential rather than protected classifications factors (such as age, race, gender, religion). This deliberate and intentional effort is highlighted and supported, with continual accountability placed on appropriate parties to ensure forward momentum by the RedPeg Employee Resource Groups (ERGs), specifically Equally (LGBTQI+ Community and Allies), Parents of RedPeg, ROC (RedPegsters of Color), and WOR (Women of RedPeg). Our ERGs are the backbone of our culture at RedPeg. They help us educate, celebrate, and facilitate meaningful action throughout our organization and in our local communities.
 
 
What This Job is About:
We are seeking a seasoned Senior Manager, Digital Strategy and Marketing to lead the development and execution of cutting-edge digital strategies that drive business growth and client engagement. This role combines strategic vision with hands-on execution, requiring a deep understanding of digital platforms, customer behavior, and emerging trends. The ideal candidate will excel at managing complexity, collaborating across teams, and delivering innovative solutions that enhance user experiences and achieve measurable results.
Key Responsibilities:
 

• Define and drive the digital vision and roadmap to deliver innovative solutions that align with client business objectives.
• Develop and implement a holistic digital strategy to identify opportunities for growth across digital platforms.
• Lead the design, execution, and optimization of user journeys across digital channels to enhance customer engagement and satisfaction.
• Oversee the creation and distribution of high-quality content across web, social media, email, and other digital platforms.
• Manage and execute paid digital marketing campaigns, including SEM, social media advertising, and influencer partnerships.
• Conceptualize and pitch innovative digital campaigns tailored to client needs, ensuring integration across owned, paid, and earned channels.
• Conduct in-depth market research and data analysis to inform strategy development, track campaign effectiveness, and provide actionable insights.
• Oversee the end-to-end digital campaign lifecycle, from ideation and design to launch and optimization, ensuring timelines and budgets are met.
• Serve as the primary client contact for digital initiatives, fostering strong relationships and ensuring client satisfaction.
• Collaborate with cross-functional teams, including Creative, Account Services, and Strategy, to ensure seamless execution of campaigns.
• Advocate for user-centric design by leveraging research, feedback, and analytics to inform product and campaign decisions.
• Mentor and manage junior team members, promoting a culture of creativity and excellence.
• Support agency marketing efforts, including RFP responses, pitches, and strategic planning for new business opportunities.
• Stay ahead of industry trends, ensuring the agency’s digital strategies leverage cutting-edge tools and technologies.
• Drive measurement planning for digital engagement, feature usage, and campaign performance to ensure continuous improvement.

What You’re All About:
 

• Bachelor’s degree in Marketing, Communications, Digital Design, or a related field. Advanced degree preferred.
• 6-8 years of experience in digital strategy, marketing, and campaign management, with at least 2 years in a leadership role.
• Proven ability to lead digital product design and marketing initiatives, preferably in fast-paced, client-facing industries.
• Deep understanding of digital marketing, including SEO, SEM, social media, email marketing, and analytics.
• Experience managing cross-functional teams, driving collaboration, and fostering innovation.
• Strong leadership and project management skills, with a talent for inspiring teams and fostering collaboration.
• Exceptional written and verbal communication skills, including the ability to present to senior stakeholders.
• Expertise in analyzing data and translating insights into actionable strategies.
• Proactive mindset with a passion for innovation and staying ahead of digital marketing trends.
• Experience working in fast-paced environments, balancing long-term vision with tactical execution.

 
RedPeg Core Values 
We engage everyone with a Service Mentality 
We are Unifiers 
We are Relentless in our Pursuit of Excellence 
We are Committed to Growth 
We Create Innovative Solutions 
We take Extreme Ownership 
We Cultivate an Environment built on Diversity, Equity & Inclusion 
We are One Team!