The Senior Manager, Community Activation is a dynamic leader who will mobilize a team of highly specialized Community Activators to foster authentic connections between the brand and local communities, specialty stores and businesses.
As a Senior Manager, you will lead a team of full time Community Activators, to drive engagement, amplify brand visibility and create meaningful experiences in their communities. Your role will involve strategic oversight, fostering a high-performance culture, and collaborating with key client and agency stakeholders to ensure alignment with organizational priorities. This is a unique opportunity to elevate team impact, drive innovation, and shape the future of the brand experience.
YOUR IMPACT IN THE ROLE:
- Provide strategic oversight of all community activation efforts within the program community.
- Bring forward innovative ideas and strategies to enhance the team experience and amplify program impact.
- Assist with the recruitment and onboarding to attract top candidates who embody the brand ethos.
- Set clear, high-level expectations and guidelines, fostering an environment of continuous learning, accountability and growth.
- Manage team budgets, collaborating with the Director of Field Marketing on monitoring, reconciling, and optimizing resources.
- Lead the development of materials for activations in collaboration with brand and agency partners, integrating insights from the team and stakeholders.
- Regularly analyze program performance, delivering actionable insights, trend reports, and recommendations to inform strategic direction.
- Develop effective communication strategies to drive Community Activators productivity and accountability.
- Troubleshoot and drive solutions when challenges or barriers arise, continuously improving based on key indicators and lessons learned.
- Collate comprehensive reports pertaining to program progress and opportunities.
- Build strong relationships with internal and external stakeholders.
- Execute market visits to provide on-the-ground coaching, strengthen team performance, and strengthen stakeholder relationships
WHAT YOU NEED TO SUCCEED:
- 7+ years proven experience in team leadership responsible for leading high-performing teams.
- Exceptional leadership, strategic thinking and communication skills, with the ability to influence at all levels.
- Deep knowledge of the event space, with experience owning activations.
- Innovative problem-solver with a passion for enhancing team performance and program impact.
- Collaborative team play who builds trust and drives alignment across departments and stakeholders.
- Outstanding communication and presentation skills to provide clear guidelines and examples to the internal and client teams.
- Excellent writing, organizational skills with attention to detail and an exceptional ability to write, present, and share ideas articulately.
- Enjoys a mix of office work and getting into the field, spending 25% of time traveling and in market.
What We Do
Archrival is a youth culture agency that reinvents how brands win the hearts and minds of young adults.
