Senior Manager, Brand Strategy and Governance - Cafe Engagement

Senior Manager, Brand Strategy and Governance - Cafe Engagement
Sr. Manager, Brand Strategy and Governance, Cafe Engagement
Whether it be through award-winning advertising, innovative social media, or the delivery of world-class experiences, Capital One's Brand team is an enterprise services team at the center of growing and protecting one of the nation's most recognizable and sought after financial services brands.
Capital One launched its first Capital One Cafe in 2017 and now operates more than 50 unique Cafe locations in communities across the United States. These welcoming spaces are open to everyone (not just Capital One customers) as a place to relax, work, meet-up, learn and bank. In connection with a diverse array of local community-based organizations, our Cafe teams host and support 100s of unique and welcoming local events each year.
In this newly created role, the Sr. Manager of Brand Engagement Strategy and Governance will partner with regional Cafe Hospitality and Engagement teams as they develop well-managed national and local event and sponsorship strategies. This experienced marketing strategist with a risk management instinct, will help the Cafe brand grow while also expertly mitigating and managing the risk that can be associated with executing a wide array of experiential activations.
Responsibilities

• Partner with Cafe Hospitality & Engagement Team leadership and the risk management community to collaboratively develop impactful experiential, social and community-based sponsorship activation strategies that meet business objectives
• Review, assess for strategic fit and risk, and approve newly proposed activations as part of a well-managed governance process
• Lead creation of education and training materials to help ensure national strategies are consistently well-managed and associates across the Cafe network have the context and support they need to deliver a world-class experience at a local level
• Be a dot-connector, serving as a knowledge expert and bridge between Cafe Engagement teams and a variety of specialized subject matter experts within the Brand department
• Spearhead periodic communications and reporting to drive visibility to cafe engagement plans and outcomes
• Lead and support, as part of an extended team, localized experiential strategies and their accompanying collateral, ensuring all tactics are on strategy, on-brand and consistently well-managed

The person will bring with them:

• A consumer-driven, customer-need focused mindset
• Brand-management experience in a larger scale retail or hospitality brand organization
• Strong communication, interpersonal and people skills
• Strong understanding of navigating and mitigating risk within the contemporary social-media landscape
• Proven ability to autonomously manage multiple projects simultaneously

Basic Qualifications

• Bachelor's Degree or Military Experience
• At least 6 years of marketing or communications experience in a highly regulated industry

Preferred Qualifications

• Bachelor's degree in Marketing, Communications or Hospitality related field
• 5+ years of experience in management within a national brick & mortal retail business
• Experiencing managing experiential social media and content marketing activations in conjunction with sponsored partners

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Sales Territory: $155,300 - $177,200 for Sr. Manager, Marketing
McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing
Richmond, VA: $155,300 - $177,200 for Sr. Manager, Marketing
New York, NY: $186,300 - $212,700 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).