Senior Manager of Brand Design

About Kueski

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for a quarter of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive company culture. In 2023, Kueski was recognized as the top BNPL platform by Fintech Breakthrough and earned the title of one of Mexico's most ethical companies from AMITAI. Additionally, we ranked as one of the Best Companies for Female Talent by EFY.

Purpose:

We’re looking for an experienced Senior Manager of Brand Design to lead, mentor, and grow our team of Brand Designers. This person will be responsible for ensuring that our visual identity is consistent, compelling, and aligned with Kueski’s core values across all touchpoints. If you're passionate about design craftsmanship and want to make a lasting impact on a growing brand and improve the financial lives of people in Mexico, this is a role for you.

Key Responsibilities:

• The Senior Manager of Brand Design works closely with cross-functional teams to develop and maintain cohesive brand guidelines and ensure our brand’s visual identity is consistently applied across all materials and platforms. This person is a mentor and trusted advisor to the Brand Designers, providing feedback, guidance, and fostering their professional growth. This role requires a mix of leadership, strategic thinking, and hands-on design expertise.




• Directly manage and support a team of Brand Designers, providing constructive feedback and guidance to elevate the quality of their work.
• Foster a collaborative environment where designers feel inspired to innovate and push creative boundaries.
• Lead by example, demonstrating best practices in design craftsmanship and attention to detail.
• Oversee the creation, refinement, and implementation of comprehensive brand design guidelines that reflect the company’s visual identity.
• Ensure all visual materials align with these brand standards to create a consistent and cohesive brand experience.
• Regularly assess and update the guidelines to maintain relevance in the market.
• Work closely with Marketing, Product, and other key departments to ensure the brand is accurately represented across all channels and materials.
• Provide design direction and support on high-priority projects, ensuring the output aligns with strategic goals.
• Drive alignment between creative vision and business objectives, ensuring designs are not only beautiful but also effective.
• Be the go-to expert for design best practices, providing hands-on advice and critique to help the team refine their craft.
• Stay current on design trends, tools, and techniques to continuously elevate the team’s design standards.
• Encourage innovation and creative problem-solving while maintaining a high standard of quality.
• Identify areas for professional development and offer coaching and mentorship to foster the team's skill sets.
• Help build a positive, inclusive, and inspiring team culture.

Position Requirements:

• 7+ years of professional design experience with a strong portfolio showcasing a variety of branding projects.
• 3+ years of experience leading and managing design teams, with a proven track record of mentorship and team development.
• Experience working in fast-paced environments such as startups, especially in tech, fintech, or related industries.
• Experience in developing and implementing brand guidelines across multiple platforms and mediums (digital, print, video, etc.).
• Expertise in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.) and Figma or Sketch.
• Strong understanding of typography, color theory, composition, and other design fundamentals.
• Ability to balance creativity with practicality, delivering high-quality design solutions that align with business goals.
• Strong presentation skills and the ability to clearly communicate design concepts to both creative and non-creative stakeholders.
• Exceptional mentoring and coaching skills, with a passion for helping others develop their skills and careers.
• Collaborative and open-minded approach to working with cross-functional teams.
• Excellent problem-solving abilities and a proactive attitude.
• Strong attention to detail and ability to work under tight deadlines.
• Fluent in both oral and written Spanish and English

At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.