Job Description:
The Senior Manager, B2B Marketing will play a key role in supporting the Director of B2B Marketing, helping to develop and execute strategic marketing initiatives that drive engagement and growth within the nonprofit space. This role requires a mix of critical thinking, executional excellence, and cross-functional collaboration to develop data-driven scalable marketing programs that support business objectives.
Key Responsibilities:
- Support the Director of B2B Marketing in developing and implementing marketing strategies tailored to the nonprofit and public sector.
- Partner with Sales, Relationship Management, and Consulting teams to align marketing initiatives with key business and stakeholder objectives.
- Develop and manage integrated digital marketing programs that drive engagement, lead generation and customer retention.
- Leverage data and research to inform marketing strategies, ensuring a B2B2C perspective that enhances value for our clients.
- Assist in the creation of though leadership content, case studies and campaign messaging to position the company as a trusted partner in the nonprofit space.
- Collaborate with internal team to enhance customer experience, field enablement and go-to-market strategies.
- Monitor market trends, competitor activity, and client needs to continuously refine marketing approaches.
“Note: Fidelity will not provide immigration sponsorship for this position.”
Qualifications:
- 8+ years of experience in B2B marketing or demand generation, preferably within the nonprofit space (Healthcare, Higher Education, Taft Hartley, Public Sector, Faith Based).
- Strong ability to translate data and insights into actionable marketing strategies.
- Experience in developing integrated digital campaigns and sales enablement.
- Excellent communication and project management skills, with the ability to work cross-functionally.
- Strategic problem solver with a hands-on approach and a collaborative mentality .
- Demonstrates ownership and accountability by driving project to completion, taking responsibility for outcomes, and ensuring high quality results.
The Team
The Senior Marketing Manager is part of the Analytics, Marketing & Communications team within Fidelity’s Tax-Exempt Market business unit where we serve nonprofit employers and their employees. These organizations are passionate and strive to provide their employees, who frequently serve others, with benefits programs that support their evolving needs. The Marketing team develops strategic programs that enhances engagement and mission awareness. We serve both our clients and their employees by providing insights, tools, and programs that drive impact and support organizational growth.
Certifications:
Category:Marketing
Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.
Top Skills
What We Do
At Fidelity, our goal is to make financial expertise broadly accessible and effective in helping people live the lives they want. We do this by focusing on a diverse set of customers: - from 23 million people investing their life savings, to 20,000 businesses managing their employee benefits to 10,000 advisors needing innovative technology to invest their clients’ money. We offer investment management, retirement planning, portfolio guidance, brokerage, and many other financial products.
Privately held for nearly 70 years, we’ve always believed by providing investors with access to the information and expertise, we can help them achieve better results. That’s been our approach- innovative yet personal, compassionate yet responsible, grounded by a tireless work ethic—it is the heart of the Fidelity way.
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