Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
Coinbase’s Institutional Team empowers some of the world’s most sophisticated clients with industry-leading solutions spanning trading, custody, financing, staking, and beyond. As institutional adoption of crypto accelerates, we are expanding our Institutional Sales team, and we’re looking for a driven, innovative sales person to help shape and expand our business in a key region.
About the Role
In this role, you will be at the forefront of engaging both “crypto-forward” institutions and traditional finance players entering the digital asset space. You will be responsible for developing deep customer relationships and go to market strategies that align with Coinbase’s ambitious growth objectives across APAC. A startup mindset will be instrumental in capturing new market opportunities, while experience in crypto and institutional engagements will position you as a trusted advisor to our clients.
What you’ll be doing (ie. job duties):
- Market Coinbase’s full suite of institutional products including Coinbase Prime, Coinbase Exchange, Coinbase International Exchange, and Coinbase Derivatives Exchange—to institutional clients across the APAC region.
- Provide comprehensive client coverage, including sales, account management, and relationship management for APAC-based and global clients.
- Assist senior team members with lead generation, qualification, and pursuit, while also responding to inbound client opportunities and helping expand our client base in the region.
- Take an active role in client-facing marketing initiatives across APAC, including roadshows, conferences, virtual meetings, and the planning and hosting of Coinbase Owned and Operated client events.
- Contribute to the development and execution of global and APAC-specific go-to-market strategies, tailoring approaches to fit local market dynamics, client segments, and regulatory frameworks.
- Collaborate cross-functionally with teammates across product, legal, operations, and marketing to help scale the business and optimize sales processes.
- Act as a voice for APAC clients internally by sharing insights, feedback, and market intelligence to inform product development and enhance our institutional offering.
What we look for in you (ie. job requirements):
- 5–7+ years of relevant experience, ideally in institutional sales, trading, or business development at a leading investment bank, prime brokerage, crypto exchange, or crypto-native firm
- Proven ability to independently source, manage, and close high-profile institutional relationships, with a preference for those already active or exploring activity in crypto (trading, custody, staking, etc.)
- Strong communication and interpersonal skills, with the ability to clearly articulate complex products and strategies to clients and internal stakeholders
- Fluency in English (spoken and written) and Mandarin (spoken and written/simplified Chinese) is essential, given the client base and regional focus
- Deep understanding of financial markets and digital asset infrastructure, with a client-centric approach to crafting solutions
- High energy, strong self-motivation, and a willingness to wear multiple hats in a lean and rapidly evolving team
- Strategic thinker with excellent commercial instincts and a hands-on approach to problem solving
- Demonstrated track record of consistent performance and results
- Willingness to travel within the APAC region up to 30% of the time
- A genuine curiosity about crypto and excitement for helping institutions navigate this emerging asset class
- A sense of humour
Nice to haves:
- Business-level fluency in other Asian languages such as Cantonese, Japanese or Korean to communicate with local clients
- Existing relationships with HNWI or UHNWI in the region
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Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).
Pay Range:
$206,000—$206,000 SGD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
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What We Do
Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system.
Why Work With Us
We’ve taken a huge challenge and made it into our mission: To create an open financial system for the world. To achieve this, we are building a team of smart, creative, passionate optimists, the kind of people who see opportunity where others see roadblocks. If this sounds like you, check out our open roles.
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