Senior Influencer Specialist

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At Zappos, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. So be sure to check on whether you’re aligned with our company values and culture. If you think you can see yourself delivering WOW as a member of the Zappos family, then check out the job description below!

Company Culture is at Our Core

Our 10 Core Values are more than just words, they're a way of life. We know that companies with a strong culture & a higher purpose perform better in the long run. 
Do our values speak to you?

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

Company Perks: Quick Reference

• Zappos pays 100% of every employee’s medical, dental, and vision benefits.

• Zappos pays 100% of 12 therapy, mental health, or coaching session annually.

• A multitude of benefits and incentives to stay mentally and physically healthy and fit.

• Meaningful assistance programs like professional development, mentoring, and 401k with employer contribution.

• Paid time off for life, vacations, staycations, and rest.

• A generous Zapponian discount program.

• Make an impact through volunteer adventures and other community programs.

• Want to have some fun, too? Yes, please! Enjoy team building, family spirit, and plenty of room to recharge!

Zapponian [noun| employee of Zappos]. You are self-motivated. You think like an entrepreneur, constantly innovating and driving positive change, but more importantly, you consistently deliver mind-boggling results.

Bold [adjective| not afraid of anything]. A role at Zappos is an opportunity to be a part of something different. To go bold. We’re a company that isn’t afraid to take risks and question the status quo. Oh yeah, we like to have fun too.

Perks [noun| the good stuff you get for working hard]. Zappos pays 100% of your medical, dental and vision premiums. Primary care visits, dental exams, eye exams and generic prescriptions are all free. Plus matching 401k, life coaches, orthodontic benefits, and more. And don’t forget, an unlimited 40% Zappos.com discount.

1990s [noun| a decade we love, but no longer live in]. Old school cover letters are so 1990. Want to show us who you really are? Create a video cover letter. A flash mob, a comedic monologue… whatever showcases your passion for Zappos and the work you’d be doing! Videos are not required, but if you create it, we’ll watch it.

Scout [noun| you're a recruiter, too]. As a Zapponian, we’ll ask that you always keep your eye out for great talent to join our family. Consider yourself an extension of the recruiting team, scouting for the best people to grow our company.

We're looking for a creative, motivated individual to join our growing social team at Zappos. This role will be responsible for building creator & influencer partnerships, and executing omni-channel campaign activations all designed to connect inspiring storytelling to delivering WOW while driving brand equity, engagement, and sales. You will support campaign execution and measure performance to discover areas of customer growth on major social channels (Meta, TikTok, YouTube and more), with different types of creative (images, videos, short and long form content, etc). The ideal candidate will successfully deliver campaigns that are on-target with campaign goals, endemic to each social platform, and bespoke to each creator's channels.
Responsibilities:

• Oversee the influencer marketing team and drive the continued expansion of the program, developing and fostering long-term creator growth, own end-to-end management of brand-creator relations, evangelize influencer marketing cross-functionally to key stakeholders, grow creator extensions into a key business driver, and be a leader across the social team

• Oversee relationship with creators & influencers, social media platform creator networks, agencies and other partnership organizations

• Developer and foster long-term partnerships with macro creators, micro creators, and everything in between

• Possess a proven track record of building programs, driving creator growth and end-to-end management of brand-creator relations

• Steer the rapidly accelerating and growing creator team and evangelize the creator-brand dynamic to key internal and external stakeholders

• Work closely with the social media, affiliate, PR, legal and cross-functional marketing teams across the enterprise

• Oversee and refine the implementation of always-on and activation-based creator strategy for the brand across TikTok, YouTube, Instagram, and other emerging platforms

• Drive insights, recommendations and direction across the creator ecosystem

• Evaluate and execute on both owned and creator-run platforms

• Define objectives and OKRs/KPIs across campaigns, and deliver returns on investment; identify insights and effectiveness of creator relationships and campaign executions to increase the awareness and consideration of Zappos

• Have a deep understanding of the creator landscape and how to authentically foster the right partnerships

• Set department and org goals for maximizing brand reach, revenue, and share of voice deliver projects inclusive of roadmap, channel strategy, campaign activation, and partnership development

• Able to confidently and expertly present in highly-visible leadership meetings

• Serve as a key leader of the social team; lead by example and be a steward for brand culture; be able to have difficult conversations for the business

• Able to prioritize and delegate, and work on a high volume of concurrent tracking projects

Qualifications

• A minimum 5-7 years of work experience in a related area (e.g. Partnerships or Business Development, Marketing/Advertising/Digital, Affiliate, Media)

• ​Direct career experience in digital media, social/influencer networks and platforms, retail, and/or e-commerce

• You have a deep knowledge and expertise in the creator/influencer space, across relationship & talent management, platform trends, measurement, and affiliate ecosystems, and influencer marketing

• You're naturally in-the-know on up-and-coming influencer personalities, trends, and communities

• You love building from the ground up, and are a true self-starter in creating net-new, innovative programs, strategies, and content-rich storytelling moments

• Established industry relationships and experience working with media partners and/or influencer networks

• You're experienced in launching new social and/or influencer campaigns, with success in achieving brand and/or performance marketing objectives

• You're a collaborator at heart, and enjoy working with other talented team members and external partners

This role is open to candidates physically located in the following metropolitan statistical areas: Austin, TX; Las Vegas, NV; New York, NY; and Seattle, WA. Candidates who are not physically located in one of these areas may not be considered for this role.

The expected base pay range for this position is $83,500-95,000 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition, a full range of medical and other benefits is offered.

The Fine Print

Applicants must be authorized to work for any employer in the U.S. Zappos is unable to sponsor or take over sponsorship of an employment visa for applicants at this time.

The Zappos Family of Companies is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at [email protected] or call us at 1.702.943.7777.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.