Senior GTM Data Analyst

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We’re looking for a Senior GTM Data Analyst to drive the analyses of both our PLG and sales businesses to support our top-line financial forecast, as well as provide meaningful and actionable insights to our Go-to-Market (GTM) teams. This role will sit under finance and will partner across the company, with key cross-functional partners sitting in the data & insights, sales, growth marketing, pricing & packaging, and partnerships orgs. This position has the opportunity to make a significant impact on business performance and company trajectory through data.

We are looking for an empathetic, humble, curious, and collaborative team member who is excited to provide meaningful, actionable insights to teams at Webflow while helping to shape our foundational data capabilities.

About the role 

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent 
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States  (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $121,000 - $164,000
• Zone B: $114,000 - $154,000
• Zone C: $107,000 - $144,500

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director of Finance, GTM

As a Senior Data Analyst you’ll … 

• Analyze and transform complex datasets to generate actionable GTM insights through queries and advanced analytical tools
• Develop predictive models to assess potential revenue outcomes of GTM initiatives, supporting strategic planning and budgeting
• Utilize a range of data and visualization tools such as Snowflake, dbt, Fivetran, Tableau, Python, and R to create, automate, and visualize insights
• Partner with cross-functional stakeholders to perform root cause analysis that will lead to actionable insights that inform strategic decisions.

About you 

You’ll thrive as a Senior GTM Data Analyst if you:

• Have 4+ years of experience working in data analytics (or other relevant focus), providing high quality, reproducible analysis, with a strong grasp of SaaS and product-led growth (PLG) business metrics
• Have proficiency in SQL for large data manipulation, integrating multiple data sources, and creating data visualizations using tools like Tableau, Snowsight, or Hex; experience with Python or R is a plus
• Have exceptional analytical skills to interpret trends and provide actionable recommendations that influence business strategy
• Are a proven collaborator and self-starter with a track record of empowering business stakeholders through diagnostic and descriptive analysis for data-driven decision-making
• Have excellent communication skills for presenting insights to both technical and non-technical audiences, and ability to thrive in a fast-paced, complex environment

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.