Senior Growth Marketing Manager

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 200 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 15 local offices around the world. Visit our careers website to learn more.

Team mission

We're evolving our marketing organization by complementing our vertical channel-focused specialists with horizontal cross-channel generalists. We're seeking a strong generalist with a data-driven experimentation mindset who can work across multiple marketing channels and initiatives.

This role sits within the Growth Marketing organization and reports to a Head of Growth. You will collaborate with all channel-focused teams, the market expansion team, and other departments including Product and Supply.

Your responsibilities will focus on two main areas: 

New channel expansion:

1. Launch and test new strategic growth channels such as but not limited to: Pinterest, Reddit, travel agent affiliations, and referral)
2. Collaborate with channel teams to establish best practices and optimal setup approaches
3. Develop a comprehensive blueprint for launching new channels end-to-end, from initial setup to incrementality measurement.

Cross-channel experimentation:

1. Lead growth initiatives that impact multiple marketing channels, such as testing landing pages for mid-funnel channels, implementing copy improvements across SEO, Display, and Paid Search, and others.
2. Support cross-organizational experimentation initiatives, including: Strategies to increase sales in specific destinations, Connecting video content sourcing between Display and SEO, Optimizing advertising approach across overlapping Google campaigns (DemandGen, Pmax, etc.), and others

Who you are

• 4+ years of experience in growth marketing or similar roles
• Proven track record of growing marketing channels from concept to successful implementation
• Direct experience launching or managing 2+ performance marketing channels
• Strong analytical and data interpretation skills
• Experience with A/B testing and experimentation methodologies
• Results-oriented mindset with a focus on driving measurable growth
• Bonuses would be: Background or education in analytics, experience in the travel industry, familiarity with multiple digital marketing channels, experience with Smartly, Looker, Databricks or similar tools.

How we set you up for success:

• Invest in your development with an annual personal growth budget
• Company Pension Scheme, GYG is matching with 50% (max. 100€/month)
• Contribution to public transportation (NAVIT 40€ budget for Mobility card or Deutschland ticket)
• Urban Sport Club, special price for a membership .
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [email protected]. Stay vigilant and protect yourself from recruitment scams.

#LI-Hybrid