Senior Growth Marketer

About the Role:

As a Senior Growth Marketer, you’ll strategically plan and operationalize the growth marketing's vision through identifying and capitalizing on scalable opportunities. You’ll make data-driven decisions, own KPIs, manage partners, and work cross-functionally. Your role will require a focus on quantifying your efforts, ideating on new initiatives to produce positive results, executing on these initiatives, and sharing results.

What You'll Do:

• Develop a deep understanding of our consumer audience and the Tubi value proposition
•  Use measurement frameworks to evaluate and optimize your work, including LTV and Acquisition Cost
• Manage various marketing initiatives across mobile, web, or CTV, including successfully hitting KPI targets (such as ROAS)
• Manage the media buying cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication
• Provide detailed insights into partner performance and make recommendations on next steps
• Work closely with creative/design team to optimize assets, including making testing recommendations
• Work collaboratively with Brand Marketing to align efforts and results

Your Background:

• Positive, inquisitive, attitude with a strong desire to learn
• 6+ years of experience in B2C growth marketing, performance marketing, AdOps, or relevant field
• Skills in data querying (SQL), data manipulation (Excel), data analysis (Excel or R) of large sets of data
• 4+ years direct hands on keyboard media buying experience (Google Ads, Facebook Ads, or DSP product)
• Strong organizational and project management skills, including use of JIRA or Shortcut
• Ability to make business cases and effectively communicate them via MS or Google Office
• Working well with ambiguity and thriving in a fast-paced environment
• Experience working cross-functionally, managing priorities and expectations with business partners
• Bachelor’s degree in Marketing, Econ, Finance, or equivalent

Bonus:

• Experience managing media campaigns on Google Ad Campaigns + SEM
• Experience working with incrementally measurement frameworks using control/exposed cohorts
• Technical degree (Math, Stats, Comp Sci)·  Experience using AI tools to auto-generate marketing copy or creative assets

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

California Compensation

$130,000 - $165,000 / year + Bonus + Long-Term Incentive Plan + Benefits

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