Senior Growth Hacking Manager (DeFi)

Company Description

BNB Chain is making mass blockchain adoption a reality as a community-first and open-source ecosystem built on the principles of permissionlessness and decentralization. By contributing to the development of the infrastructure and supporting the community, BNB Chain is on the mission to help onboard a billion new users to Web3.

If you want to contribute to building the Web3 ecosystem while working in a collaborative and dedicated team that is enabling some of the most exciting innovations of our era, join us as we pave the way for blockchain to change the world for the better.

Job Description

As a Senior Growth Hacker Manager, you will be responsible for developing and implementing innovative growth strategies to increase the BNB Chain's market share (DAU, TVL, and transaction volume) in the blockchain industry. You will attract new users and enhance the engagement of existing ones by organizing various types of effective marketing campaigns.

Key Responsibilities:

• Develop and execute a comprehensive growth hacking strategy, including market positioning, user acquisition, retention, and brand promotion.
• To enhance brand awareness and user engagement, plan and organize online events, such as hackathons, community activities, festival campaigns, ecosystem interaction campaigns, and long-term incentive programs.
• Execute marketing campaigns using various channels and strategies (such as social media marketing, email marketing, etc.) to attract new users and keep existing users active.
• Write high-quality promotional content suitable for various channels for marketing
• Analyze market trends and user data to optimize growth strategies and marketing activities continually.
• Work closely with the product, technology, and design teams to align on marketing activities and product development.
• Suggest and experiment with creative solutions to drive growth, given the nascent and experimental nature of the web3 industry

Qualifications

• At least 5 years of experience in growth hacking or marketing, with a preference for candidates with experience in the blockchain industry.
• Experience in both TradFi and DeFi organizations, preferably. Good knowledge of DeFi protocols and models. 
• Understands the different aspects of a web3 business - from infrastructure to markets - such that you will have a comprehensive assessment of the strengths and gaps of a web3 project.
• Strong organizational and event planning abilities, with experience in successfully organizing large-scale events.
• Excellent copywriting and communication skills, capable of creating compelling content.
• Familiarity with various marketing channels and tools
• Exceptional data analysis skills, making data-driven decisions, and optimizing marketing strategies.
• Good teamwork and project management abilities, capable of working in a fast-paced environment.
• Business Level English. 

Additional Information

What can you expect from a career at BNB Chain?

• Become part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.
• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
• Tackle fast-paced, challenging and unique projects.
• Work in a truly global organization, with international teams and a flat organizational structure.
• Enjoy competitive salary and benefits.
• Balance life and work with flexible working hours and casual work attire.

BNB Chain is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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