Senior Global Brand Manager - Lifebuoy Core, FIFA, Indo + Vietnam

Unilever is currently hiring for Senior Global Brand Manager - Lifebuoy Core, FIFA, Indo + Vietnam based in Grha Unilever, Indonesia

About Unilever 

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

Job Purpose 

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  This role sits in the Global Lifebuoy BG Marketing team and will primarily focus on driving unmissable brand superiority and long term growth of Lifebuoy in Indonesia and Vietnam.   

The role of the Senior Global Brand Manager reports to the Global Brand Lead who will be based in Indonesia. And will support across product, communications & strategy. Indonesia and Vietnam are the 2nd and 3rd biggest markets for Lifebuoy globally and are also the key design cells. This is a high visibility role within Unilever globally and offers plenty of scope for independent brand and team stewardship, agency and cross-functional leadership and creativity. The successful candidate will need to demonstrate high levels of passion, creativity, an entrepreneurial spirit and strong  

Main Responsibilities 

You will be part of the global Lifebuoy Team (BG Marketing) team based in Jakarta and will collaborate with teams from key markets such as Indonesia, Vietnam and India. You will be responsible for holding together the plan by BU ( Indonesia and Vietnam) for the brand and category. You will be the main point of contact for all the functions working on projects / engagement plans for this region. With the ambition of asserting our skin cleansing leadership in this region and growing it at double digit year on year. 

• Lead, inspire, and coach a team of 2 Assistant Brand Managers, all co-located in Jakarta, Indonesia.  

• Developing the strategic vision and growth roadmap for Lifebuoy growth in Indonesia and other SEA countries and responsible for executing the plans. 

• Partner with cross functional teams -CMI, R&D, Supply Chain, Claims and Legal, Artwork Excellence, Fragrance Team to ensure a robust innovation funnel across all platforms for Indonesia and Vietnam – and ensure delivering against the innovation and communication plans.  The goal of the partnering is to ensure Unmissable Brand Superiority for Lifebuoy (  Technical Project Leader to deliver superior technology, CMI (Consumer & Market Insight team) to maximize consumer impact, Supply Chain to expedite capabilities and maximize efficiency, Claims & Legal to develop and support superiority claims, Finance to build profitable business cases, Packaging and Creative Services. This will require interacting, leading, inspiring and driving teams, often virtually and remotely, to go above and beyond to ensure on-time and in full delivery. 

• Collaborate with agency partners to craft winning communication with best-in-class digital and content (social first) strategies with a special focus on bringing in local Cultural nuances. 

• Manage Lifebuoy’s brand performance , challenges and opportunities in each of the markets to tailor the activity plan and strategy to win, whilst maximizing synergies and resources where possible – working closely with Indonesia and Vietnam BU.  

• Be accountable for the analysis of the brand’s performance in the cluster and competitor intelligence with inputs from local markets, and proactively seek the issues and opportunities from the analysis that will drive critical decision or feed as insights into innovation planning. 

Candidate Criteria 

Experience & Qualification 

• At least 8+ years of experience in consumer facing industry across the SEA region ( ideally beauty and personal care categories) , including leading global or regional projects 

• bachelor’s degree in business or communications or any related disciples 

• strong understanding of the P&L, having clarity on what drives disproportionate growth and margins for Unilever and our customers.  

• Experience in either brand crafting or local market deployment 

• Deep understanding of retail landscape, customer dynamics, media landscape and how to win in the marketplace. 

Skill 

• Strong in local Indonesian / SEA insights and able to speak/write Indonesian fluently .  

• Storytelling ability: You know how to spot issues and how to frame them in a simple and compelling way.   

Leadership 

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. 

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. 

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins. 

• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed. 

Critical SOL (Standards of Leadership) Behaviors 

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others. 

• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience. 

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers. 

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. 

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change. 

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results. 

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.  

Additional Information 

Please be aware if you are applying for this role, we require you to have working rights in the country where the role will based in. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.