Field Marketing and ABM Manager

Posted Yesterday
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Raleigh, NC
Senior level
Software
The Role
The Field Marketing and ABM Manager will develop scalable marketing strategies to enhance pipeline within key accounts, collaborate closely with Sales leadership, analyze sales data to build effective marketing campaigns, and maintain an Account Based Marketing playbook. The role requires a problem-solving mindset, strong leadership skills, and a commitment to driving revenue growth through strategic marketing initiatives.
Summary Generated by Built In

Who We Are:

Bandwidth delivers world-class messaging, voice, and emergency service connectivity for the world’s biggest brands. We are the APIs and global network behind the platforms that the Global 2000’s use to power their internal communications, contact center platforms, apps, and software. We transform interactions for top-tier orgs—and we do it on a global scale. We’re the only ones who marry the power of our global network with the control and agility offered by our enterprise-grade APIs. Unmatched reliability meets unparalleled control. That’s the Bandwidth way.

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

The ideal candidate will have a strong understanding of what types of marketing strategy will help progress deals in every stage of the prospect sales cycle, and will have the ability to advocate for and successfully activate their ideas within sales. This individual will work closely with our Sales teams to capture new revenue from our target market. We are looking for someone who is a problem-solver at heart, someone who dives in head first to proactively address issues and works to effectively solve them. If you’re a team player, you work for and love the success of others, you’re a motivated leader at heart that can drive creative ideas to fruition, you take initiative to proactively build and activate programs and can expertly follow through with execution, you’re in the right place. More so, this individual must have a heart for understanding ABM strategies to positively drive revenue and meet (and exceed) company goals. 

What You'll Do:

  • Own and develop the creation of a scalable marketing strategy to grow, and uncover pipeline within our target market and within key named accounts.
  • Strategically partner with Sales Leadership and Sales Development to help engage prospects by building marketing campaigns that create new opportunities and advance existing opportunities within the pipeline, working to achieve pipeline and revenue growth goals.
  • Have a strong understanding of the sales pipeline, analyze the pipeline to identify how the Sales team is tracking towards their monthly and annual revenue goals, and use that data to proactively build and activate marketing campaigns to fill any pipeline gaps
  • Work with Sales Leadership to establish activity KPIs and optimize Sales activation process, supplementing with strategic marketing initiatives.
  • Work with the Sales Leadership and Sales Development teams to optimize and activate executive-level strategy and outreach email sequences within our top named accounts. 
  • Maintain Account Based Marketing playbook and use success metrics to create repeatable and scalable implementation across similar customer accounts, updating regularly with tried and proven marketing tactics
  • Drives cross-departmental collaboration within Bandwidth to advocate for the needs our prospects, to ultimately help drive more revenue and speed up time to revenue.
  • Be the passionate go-to expert when it comes to all things pipeline. Including, but not limited to: our products and how our customers consume them, our personas and how to engage them, our competitors and where we can defend against them, as well as the customer industries we serve to best create resources to advance opportunity conversations
  • Provide regular updates to Marketing, Sales, and Operations on the status of marketing programs, how each sales team is trending toward their goals, understanding where and how Marketing can make up ground.
  • Work closely with the marketing operations team to make sure critical decision makers are identified and added as contact for our sales, as well as having a process in place for us to refresh and update account information as well as contact information. 

What You Need:

  • 4+ years in B2B Marketing
  • Bachelor's degree in Marketing, Communications, Business Administration
  • Previous experience building, activating, and success tracking of strategic marketing programs 
  • Advanced knowledge of the marketing funnel and willingness to consult and use best practices to build marketing automation programs
  • Ability to independently manage responsibilities and drive projects to fruition
  • Extremely data driven and able to analyze sales pipeline to inform strategic marketing decisions
  • High level of proficiency with Salesforce or other CRM software and data analysis
  • Ability to manage increasingly complex challenges, with finesse, professionalism, a can-do attitude and see them to the finish line.
  • Creative problem solver and ambitious go-getter, taking challenges by the horns 

Bonus Points:

  • Project management and Excel experience a plus
  • MBA a plus

The Whole Person Promise:

At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.

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The Company
Denver, CO
943 Employees
On-site Workplace
Year Founded: 1999

What We Do

Bandwidth is a software company that’s transforming the way people communicate and challenging the standards of old telecom. Together with our customers, we’re unlocking remarkable value, questioning the status quo, and helping people interact with technology and one another, oftentimes in ways they never dreamed possible.

Haven’t heard of Bandwidth? You’ve probably used one of our products before. We power some of the most important communications technologies on the market today—names like Google, Skype and Ring Central to name a few. At Bandwidth, we’ve got a passion for doing things the other way—imagining what they could be and uncovering opportunities to take a new approach to create what should be. We’re out to disrupt the century-old rules of the telecom industry—and that means doing things differently in every area of our business. It’s in the way we treat our people, and how we create with our customers. Whether our engineering teams are crunching code during all-night hack-a-thons or our team members are competing in a Big Idea competition, we love to dive in and get our hands dirty. No idea at Bandwidth is too big or too small, and every voice gets a listen.

Our folks have diverse backgrounds from all over the world. Crave innovation? We live for it. No one here is getting a blue ribbon for shaking their head and agreeing with the higher ups. At Bandwidth, we don’t hold back. We speak our minds, share our ideas—and let them soar. We think, we dream, we reimagine what’s possible…because we know that’s the only way we can unlock remarkable value. And that’s what really gets us fired up.

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