Senior Executive

Senior Executive, Communications Design

About Us 

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.  

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.  

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.  

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

Role Description 

As a Senior Executive, Communications Design, you are an important member of the day-to-day team, helping to ensure great communications ideas make their way into market. 

Your role is to help produce and analyse the foundational consumer, brand and marketing intelligence for the communications design brief, assist in and begin driving the production, reporting and loading of the detailed communications flowchart.   

Working closely with the Manager/Associate Director, the role will be to support the team in developing media plans by using proprietary tools to quantify how different communications scenarios (across Owned Earned Shared Paid) perform against key communications and business goals, including running cross-platform Reach & Frequency, flighting scenarios, and ROI analyses.  You are responsible for ensuring all plan details are accurately coded and inputted into our systems and making any adjustments as required and support more junior team members on growing their skills in this area.  

The Senior Executive will work with the broader Comms Design team, Partnerships and Kinesso to ensure brilliant outputs, design, flawless execution, and most importantly, delivery on KPIs and business results for your client. 

The role requires knowledge across all channels in conjunction with specialists - TV, Digital, OOH, Print and Radio, however, it is essential that the candidate has strong working knowledge of executing digital activity in particular. 

Discipline Overview: Communications Design

Communications Design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioural outcome.  

Initiative’s Communications Design team is creating the future of planning.  Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas.  Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.   

The Communications Design team dynamically brings brands to life through their actions. They: 

• Are experts in consumer and communications behaviour, and how changes in behaviours are creating new opportunities for connection
• Lead the creation of the dynamic ecosystem approach to deliver a strategy
• Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture 
• Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically
• Champion innovative, forward thinking activities that help brands create value with their audience. 

Key Responsibilities

Key Tasks 

• Providing planning support and leading on smaller campaigns
• Identifying, designing and proposing proactive opportunities
• Co-ordinating responses to brief and activation across specialist and partnerships teams
• Conducting industry research as required
• Owning the finance process for client billings
• Compiling competitor reports 

Delivery 

• Attention to detail when producing documents is of high importance.
• Ensure all internal/external deadlines are met. 
• Develop strong relationships with media owners and clients.
• Ensure campaign reports are delivered to the clients on time 

Team 

• A team player with a ‘can do’ and ‘get stuck in’ attitude
• Supports junior team members to develop and grow within Initiative
• Develop effective working relationships with activation/specialist/partnerships teams 
• Ability to adapt quickly to support the team from one challenge to the next.  

Desired Skills & Experience

• Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Strong communication skills
• Strong time-management and organizational skills
• Proven problem solving ability 
• Ability to work successfully within a team, handling multiple projects and meeting deadlines  

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

The Perks 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year 
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!