Senior Executive - Media

Company Description

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including: Samsung, Stellantis, VISA, McDonald’s and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.

Job Description

Responsibility and Focus

Your key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients, across all digital channels in the region. 

You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns. You will be responsible for designing and implementing creative and effective communication campaigns, which are data driven and grounded in strategy and insights to drive our client’s business. 

Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.

Is aware and understands the importance of setting key performance indicators and being an active member in achieving them. 

Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies. 

Manage day-to-day client relationships and communications. 

Mentor and guide junior planning team members.

Main Tasks

Technical & Product

 Develop, assess and present to the client documents related to: media strategies, media plans, reports (campaign & competitive)

Expertly developing and evaluating supplier proposals

To be able to set the clients expectations on all projects

To work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues

To start fostering relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment

Lead on media spend summaries and flowcharts to make sure they are updated and accurate

Direct team member with the input from strategy, implementation, data-driven insights and recommendations. 

Master a flawless media planning process

Connect with internal specialists and external stakeholders units to design integrated solutions to our clients

Master a flawless media execution process working alongside various stakeholders (client, creative agency .. etc) 

To have a strong relationship with media vendors, which covers the ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.)

To work with Buying Team: Provide them with an investment brief, Collaborate in the development of implementation plan, Liaise with them regarding any issues on on-going plans

To work closely with the finance department to generate periodical reconciliation and manage ad-hoc vendor issues

To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options To be involved in helping develop & deliver competitive / plan rationale presentations

"Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.

Strong analytical skills and ability to interpret data and market research.

Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.

Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).

Expertly developing and evaluating supplier proposals.

Ability to set client's expectations on all projects.

Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.

Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment.

Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).

In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.

In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.

Knowledge of digital media and emerging technologies.

Lead on media spend summaries and flowcharts to make sure they are updated and accurate.

Direct team member with the input from strategy, implementation, data-driven insights and recommendations.

Mastery of flawless media planning process and ability to design integrated solutions to clients.

Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).

Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on-going plans.

Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.

Involved in helping develop and deliver competitive/plan rationale presentations.

Qualifications

Education and Experience Required

BS/MS degree in marketing or a related field

Proven working experience of 3-4 years in media planning (online & offline)

Bachelor's degree in marketing, advertising, or a related field.

5-7 years of experience in media planning or related role (online & offline).

Proven ability to mentor and lead a team of planning executives.

Strong organizational skills, team player, ability to multitask, and work under pressure. 

Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.