Job Description
The Senior Executive's main responsibilities are as follows:
- Help the team in developing, implementing, tracking, and optimizing the digital media plans and campaigns of one of our top clients, across all digital channels in the region.
- Support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media
- Designing and implementing creative and effective communication campaigns, which are data-driven and grounded in strategy and insights to drive our client’s business.
- Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
- Setting key performance indicators and being an active member in achieving them.
- Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
- Manage day-to-day client relationships and communications.
Qualifications
- Proven working experience of 3-4 years in media planning (online & offline)
- Bachelor's degree in marketing, advertising, or a related field.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
Additional Information
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
