Senior Executive, Digital Marketing SEA

Posted 8 Days Ago
Be an Early Applicant
Malaysia
Senior level
Retail • Sports
The Role
The Senior Executive, Digital Marketing SEA will execute performance marketing campaigns on Google for PUMA. Responsibilities include setting up and managing Google campaigns, optimizing investment and performance metrics, delivering reports and data analysis, and testing new offerings to boost business.
Summary Generated by Built In

YOUR MISSION

This role will be responsible for execution of performance marketing campaigns on Google for PUMA SEA. It is execution focused role with the expectation of hand on experience of managing campaigns.

Task 1:

Set up and track investment on Google campaigns across Search, Performance Max and other campaign types.

Task 2:

Manage CPC, ROAS and Impression share for relevant keywords.

Task 3:

Plan traffic from Google at efficient Return on Ad Spends for business as usual days and peak events.

Task 4:

Delivering regular reports of campaign results, including data analysis and evaluation of KPIs. Identifying patterns and trends in campaign data sets.

Task 5:

Stay abreast of latest offerings on Google platform to test news ways to increase PUMA business from platform.

YOUR TALENT

Education: Bachelor's degree in marketing or a relevant studied

Professional: Prior experience of executing Google Ads across search, shopping/PMAX

IT Skills: Google Adwords, managing feeds in google merchant center, Managing Google Pixel

Language Skills: Fluent in English (2nd language is a plus), written and verbal

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Top Skills

Google Ads
Google Adwords
The Company
Boston, MA
14,000 Employees
On-site Workplace
Year Founded: 1948

What We Do

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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