Senior Executive, Content E-Com

Posted 3 Days Ago
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Philippines, Autonomous Region in Muslim Mindanao
Junior
Retail • Sports
The Role
Manage the content strategy for Puma's e-commerce platforms, collaborating with marketing and various teams to ensure brand consistency and quality control. Responsible for developing a content calendar, analyzing consumer insights and performance data, and overseeing vendor relationships while executing initiatives to boost sales performance.
Summary Generated by Built In

YOUR MISSION

Manage content of Puma e-commerce under the fast growing E-commerce dept and work closely with all key functions in the organization as well as external vendors i.e marketplaces, etc. 

  • Content strategy and management: work together with Manager, E-commerce Content to set up Puma Philippines content strategy, and develop content calendar for 52 weeks for various market places, which will be aligned with marketing& e-commerce calendar.
  • Manage and maintain content resources by leveraging global synergy (global visual portal) and localized tasks, including store decoration, photo shooting, videos and etc.
  • Understand consumer insights and shopping behavior from different marketplaces, drive both brand consistency and differentiation among them.
  • Able to design, file and share content in a logical way and monitor marketplaces in a daily basis in terms of the content/ copywriting/ photography/ font/ and etc, so that global branding standards are met. Work together with Manager, Marketplace Ecommerce Content for key designs and campaign banners to make sure brand image is well managed.
  • Cross-function communications: cooperate with marketing in a weekly basis, and implement Puma Marketing regional calendar and Philippines calendar into E-commerce marketplaces.
  • Work together with Ecom Merchandising and Ecom Marketing Manager, and support content based on product launch calendar. Be supportive and flexible to solve sale KPI, i.e. sell thru of slow movers, KV styles and etc.
  • New projects& data analysis: Able to plan visuals creatives and use data to adjust content strategy, i.e. UV, conversation rate, inventory value and etc. Work together with creative team from TP and provide competition analysis report from content& creative perspective, and drive innovation for all marketplaces.

YOUR TALENT

  • Bachelor degree in Marketing / Business preferred with good business acumen

  • 2 years+ solid marketing/ design / Ecom

  • Retail experience, with proven organization and execution experience with internal/external parties preferred.

  • Working Knowledge of Analytics tools, AB Tests and MS office programs (Word, PPT, Excel) 

  • Strong interpersonal/influencing skills

  • Creative thinking

  • Able to work under high pressure independently and be flexible in working extended hours

  • A good team player

  • Eager to global communication and an attitude to be initiative

  • Experience managing vendor relationships

  • Highly organized, detail-oriented and focused on quality control and execution efficiency

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Top Skills

Analytics
The Company
Boston, MA
14,000 Employees
On-site Workplace
Year Founded: 1948

What We Do

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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