Senior Email Marketing & CRM Specialist

At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world!

Summary
GameStop is seeking a Senior Email Marketing & CRM Specialist to lead our consumer-centric email and CRM strategies, driving revenue growth, customer loyalty, and brand advocacy. This role requires expertise in email journey planning, membership retention optimization, and template design, as well as a strong focus on email hygiene and best practices. You will work closely with the loyalty product team and cross-functional partners to create and execute impactful email campaigns that elevate the GameStop brand.

This position will sit onsite 5 days per week in Grapevine, Tx.

Roles and Responsibilities

• Serve as the subject matter expert on Iterable Cross-Channel Marketing Platform and email marketing best practices. Maintain a detailed campaign calendar, manage content requests, and apply A/B and multivariate testing to achieve continuous performance improvements.
• Drive the advancement, enhancement, and optimization of the email channel to deliver engaging, high-performing campaigns aligned with key business objectives.
• Collaborate with brand marketing and creative teams to develop, execute, and refine email content for maximum impact.
• Load provided creative and copy into email templates within Iterable.
• Setup, schedule, and launch campaigns/journeys/ triggers to make sure emails are delivered on time and to the right audience.
• Refine send time practice & audience segmentation to maximize ROI through the email program.
• Manage the proofing process to drive accuracy and visibility to key stakeholders.
• Analyze email performance metrics to identify insights and recommend new initiatives that elevate the customer experience and contribute to business growth.
• Coordinate project workflows, including team briefings, internal reviews, and cross-functional meetings, ensuring that all content adheres to business rules and requirements.

Required Skills and Experience

• Bachelor’s degree from a regionally accredited institution or 3-5 years of relevant work experience.
• A minimum of 3 years’ experience in email marketing for retail or e-commerce, with expertise in Iterable Cross-Channel Marketing Platform (or equivalent CRM platforms like ExactTarget, Klavio, etc).
• Previous experience building triggers and journeys to drive always-on email campaigns and notifications such as Abandon Cart, Post Purchase and Welcome Series campaigns.

Preferred Skills and Experience

• Strong analytical skills, with the ability to derive insights from data, design and evaluate experiments (including A/B testing), set performance goals, and report on results.
• Exceptional attention to detail, ensuring high-quality email QA and flawless campaign execution.
• Proven ability to manage multiple projects end-to-end while meeting deadlines and objectives.
• Light design experience a plus (Canva and/or equivalent design tools)
• Creative thinker with a willingness to challenge the status quo and develop innovative strategies and playbooks.
• Commitment to upholding GameStop’s policies and procedures, including confidentiality, ethical standards, and operational guidelines.

Full-time store positions at GameStop are also eligible to participate in incentive programs, health benefits, paid time off, 401 (k), employee discount and a casual work environment. Positions at GameStop may also be eligible for a bonus and/or other incentives.