Senior Display Associate, Marketing

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Senior Display Associate, Marketing
Working with us
How do we do things at Capital One Canada? We listen - to our people, and to our customers. We change with the times and have adopted a flexible hybrid model. Associates working in the hybrid model are expected to come into the office 3 days a week across Tuesdays and Thursdays, reserving Mondays and Fridays as company-wide virtual days. As was true before the pandemic, expectations of being in the office will be balanced with personal life flexibility. We recognize that everyone has a unique working pattern so we're open to discussing flexible working arrangements that will best accommodate you.
At Capital One we're committed to diversity, inclusion and belonging. We strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and inclusive behaviours are embedded in everything we do to positively impact associates.
We're focused on helping associates live well-physically, financially and emotionally. When you join us, we support you and those who are most important to you, offering full coverage for spouses, domestic partners, and dependents. We've designed our benefits program to be flexible, comprehensive and consistent across our organization. From health and fitness center discounts, to training and professional development programs-and much more-you'll discover that Capital One is committed to helping you live your best life.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
A day in the life of a Senior Display Associate, Marketing
As a Senior Display Associate, you will join the Performance Marketing team and be a part of a collaborative cross-functional team responsible for driving customer growth and efficiency across Display.
In this role, you will partner with leads across the business to shape strategies, own end-to-end execution, process improvements and manage an ongoing testing agenda across Social and Programmatic media programs. The ideal candidate should have experience in the Paid Media space, for example, working with DV360, CM360, Google Ads, Microsoft Ads, Meta, etc. and will stay in-tune with industry updates and best practices.
Responsibilities

• Develop and execute campaign strategy and testing, including: creative, landing page, audience strategies, and channel expansion testing
• Monitor Paid Media Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
• Daily management of display campaigns from planning & execution to analysis and reporting
• Carry out campaign management tasks including: strategy, optimization, trafficking, budget control and forecasting
• Analyze, interpret, and share campaign results, disseminate learnings, identify opportunities, and propose recommendations to improve future campaign performance
• Coordinate across internal teams including Legal, Compliance, Brand Marketing, Creative, Customer Experience, Business Analytics, Data, Technology etc. to execute Display media strategies end-to-end

Basic Qualifications

• Bachelors' degree
• At least 5 years of experience in Display marketing.
• At least 4 year of experience analyzing and evaluating campaign performance
• "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing specific technology tools
• Solid understanding of performance marketing, conversions, and online customer acquisition
• Ability to work with high-performing team mates, as well as partners across the enterprise

Preferred Qualifications

• At least 7 years of experience in Display Marketing marketing with responsibilities overseeing high volume and multi-million dollar media budgets
• DV360 and CM360 certified
• Experience in other channels including: Direct Deals and DOOH
• Experience in project management
• Experience using SQL

We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).