Senior Director, New Brand Strategy and Consumer Experience

At Devoted Health, we’re on a mission to dramatically improve the health and well-being of older Americans by caring for every person like family. That’s why we’re gathering smart, diverse, and big-hearted people to create a new kind of all-in-one healthcare company — one that combines compassion, health insurance, clinical care, service, and technology - to deliver a complete and integrated healthcare solution that delivers high quality care that everyone would want for someone they love. Founded in 2017, we've grown fast and now serve members across the United States.  And we've just started. So join us on this mission!

Job Description

A bit about this role:
 

Imagine rebuilding American healthcare as a service that delivers remarkably improved health and wellness - this is exactly what Devoted is set out to do, and it inspires the development of a breakthrough and beloved brand. Devoted Health, today, is understood as a Medicare Advantage startup with world class service but will one day become a nationally recognized consumer brand powered by a differentiated model of care. Devoted is disrupting healthcare by partnering with older Americans with a more personal and high-trust model of care that enables better health; an all-in-one healthcare solution that includes both insurance plans and medical care, is enabled by service guides and technology, to be a healthcare partner centered around a member. Today is still early in the life of the company - Devoted Health is growing quickly and currently only available to ¼ of the U.S. Medicare population - but this role is chartered with influencing and shaping Devoted’s phenomenally experiential brand within the hearts and minds of employees, Devoted members, partners, and most importantly, consumers. Devoted is currently recognized for industry-breaking growth and member experience, but there is work to codify the unique culture that delivers Devoted quality level of care through many years of future expansion. This role is an all-athlete strategy and operations position, focused on various initiatives to support Devoted’s service strategy and implementation. You will report to the Chief Marketing Officer.  

Your responsibilities and impact will include:

• Role will be a combination of strategic and operational initiatives to support the Devoted brand: integrated/experiential marketing, awareness campaigns, communication, and engagement initiatives that grow brand recognition with B2B and B2C audiences

• Develop and evolve a “lighthouse” for the Devoted brand that is widely known and deeply understood by all internal and external partners

• Foster, help scale, augment the culture and brand of exceptional service 

• Ensure ROI of compelling campaigns, communications, content, research, and outreach strategy

• Develop, sponsor, or quarterback agile plans in response to emerging issues/opportunities with strategic, collaborative, and data-driven judgment

Required skills and experience:

• A purpose-driven individual who is passionate about Devoted’s mission and impact

• 10+ years of operational work experience; preferably in strategy, consulting, product management, brand strategy, or operations

• Demonstrated success in cross-functionally implementing consumer initiatives, new products, or service design

• Proven experience in strategic planning, consumer insights, and initiatives that involve service design or customer adoption

• Ability to work in a tech/product/data environment with lean/continuous improvement orientation

• Ability to cultivate brand and member-centric insights and training

Desired skills and experience:

• An articulate professional with excellent oral and written communication skills

• A proven track record of hiring and mentoring top talent

• Product marketing experience designing and implementing campaigns or initiatives that involve consumer adoption

• Experience leading consumer research and learning

• Ability to support increased sophistication with personalized, triggered, automated, error-free, and multi-vehicle customer discovery and engagement journeys

Salary range: $200,000 - $283,500 annually

Our ranges are purposefully broad to allow for growth within the role over time. Once the interview process begins, your talent partner will provide additional information on the compensation for the role, along with additional information on our total rewards package. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Total Rewards package includes:

• Employer sponsored health, dental and vision plan with low or no premium

• Generous paid time off

• $100 monthly mobile or internet stipend

• Stock options for all employees

• Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles

• Parental leave program

• 401K program

• And more....

*Our total rewards package is for full time employees only. Intern and Contract positions are not eligible.

Healthcare equality is at the center of Devoted’s mission to treat our members like family.  We are committed to a diverse and vibrant workforce. 

Devoted is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We value diversity and collaboration. Individuals are respected for their skills, experience, and unique perspectives. This commitment is embodied in Devoted’s Code of Conduct, our company values and the way we do business.

As an Equal Opportunity Employer, the Company does not discriminate on the basis of race, color, religion, sex, pregnancy status, marital status, national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.