Senior Director, Marketing Operations and Enablement

Job Title:Senior Director, Marketing Operations and Enablement

Role Overview:

The Senior Director, Marketing Operations and Enablement will evolve and modernize the McAfee tech stack and drive efficiency, cohesion and project management across McAfee’s activation, brand and creative services teams. The Senior Director will play a pivotal role in driving Marketing Operations by overseeing the end-to-end management of marketing processes—ensuring seamless execution, cross-functional collaboration, and operational efficiency. This role will report into the CMO.
This is a Hybrid position based in The United States. Candidates must be within a commutable distance to either our San Jose, CA, or Frisco, TX, offices. You will be required to come onsite from time to time for meetings to collaborate with executives and other team members. We are only considering candidates who are within a commutable distance to our locations and are not offering relocation at this time.

About the role: 

• Martech Enablement

• Audit existing analytics and Martech stack against stakeholder needs; recommend shifts/optimizations towards a suite of best in class tools to accelerate marketing efforts

• Partner with product and engineering teams to assess system and platform dependencies to select vendors and tools that fit into the McAfee tech ecosystem

• Select, negotiate, and manage external vendors, agencies, and production partners in collaboration with Marketing and Sourcing teams

• Build an implementation and integration plan that ensures a seamless transition to new technology without interrupting existing campaigns and workflow

• Ensure adoption of Martech and organizational systems and tools among the Marketing team to boost productivity and effectiveness, measure impact and continuously assess opportunities for improvement

• Act as key POC for Marketing POV on new cross-functional tools such as gen AI copy, data and creative tools, and project, workflow and asset management tools; ensure Marketing team is trained on and incorporating efficiency and productivity tools into all processes and workflows

• Project Management

• Outline cross-funnel subscriber flows and touchpoints to build appropriate segment planning strategies across teams and initiatives

• Continuously evaluate and refine marketing operations processes to enhance efficiency, agility, and effectiveness; Identify and deploy opportunities for automation, process innovation, and technology enhancements to drive operational excellence

• Demonstrate a deep understanding of marketing objectives and calendar, understanding the necessary stages and gates of briefing, strategy, tactical plans, execution, and reporting 

• Implement governance, tools, and frameworks to improve resource allocation, capacity planning, and cross-functional communication

• Work with cross-functional partners to align on project priorities, milestone management, objectives, audiences to influence and interdependent implications 

• Manage cross-channel marketing campaign deployment, building out timelines, asset delivery plans and monitoring goal accountability

About You:

• 15+ years of experience leading operational teams with a strong command of marketing channels and planning, Marketing technology, systems and project management 

• Understanding of the consumer and marketing funnel and the tools and platforms that can integrate and connect attitudinal and behavioral insights to media planning and measurement

• Extensive experience managing marketing workflows, creative production, and resource management; can optimize processes to increase speed-to-market, improve cross-functional communication, and drive operational excellence

• Experience working directly with creatives and agencies to collaborate on campaigns, managing a high volume of creative and campaign types in parallel 

• Strong interpersonal and team building skills; ability to influence/drive change across functional and business boundaries, and present to leadership

• Passionate about “process and planning design,” obsessed with understanding how everything works and translating requests and business processes into insights-based frameworks and solutions

• Experience leading 360 marketing programs across digital, social, content, print, OOH, and experiential

Attributes:

• Connector & Collaborator – Able to bridge gaps between teams and create synergy across marketing functions

• Operational Leader – Thinks end-to-end and can optimize complex workflows for efficiency

• Strategic & Detail-Oriented – Can zoom out to see the big picture but also dive into executional details

• Problem-Solver – Thrives in a fast-paced, dynamic environment, able to remove roadblocks and drive solutions

• Influential & Adaptable – Works well with executives, stakeholders, and creative teams, ensuring alignment across priorities

#Li-Hybrid 

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $171,960.00-$282,510.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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