Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
This role is based at our Needham, MA headquarters and follows a hybrid weekly 3 days on site work model.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
In this role, you’ll be pivotal in leading global go-to-market strategies specifically for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence.
Overview
We’re seeking a hands-on, strategic Senior Product Marketing Director to lead global go-to-market strategies and product marketing strategy for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. You’ll collaborate closely with Product, Engineering, Creative, Sales, Demand, and Consumer Insights to drive positioning, storytelling, and brand consistency across all consumer touchpoints. We thrive on passion and innovation and seek exceptional individuals with fresh ideas. CPG experience strongly preferred. This role is based at our Needham, MA headquarters.
Responsibilities
- Product & Market Strategy: Define global portfolio strategy, ensuring the right product mix, features, design, pricing, and positioning to drive growth. Analyze data including competitive and market trends to inform decisions.
- Go-to-Market Execution: Develop and execute marketing plans across packaging, digital, retail, and social. Ensure consistency in messaging and branding.
- Storytelling & Creative Development: Partner with Creative and Product to develop compelling stories that highlight key product benefits and differentiation. Help guide the development of high-impact creative assets.
- Consumer & Competitive Insights: Use research and trends to shape product positioning and communication strategies. Identify and validate key strategic inputs related to product positioning, messaging, and pricing.
- Retail & Sales Support: Build compelling sell-in stories for retailers with clear value propositions and category insights. Translate data into insights and recommend a comprehensive product assortment and roadmap to drive growth.
- Post-Launch Optimization: Measure impact, extract insights, and refine marketing and sales strategies to improve future execution.
- Team Management & Communication: Present strategies, insights, and plans to executives and key stakeholders. Lead and develop a high-performing team, fostering collaboration and innovation.
Requirements
- 10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for strategy, messaging, and go-to-market execution.
- Bachelor’s degree in Marketing or related field (MBA preferred).
- Expertise in leveraging consumer insights for effective marketing programs.
- Experience in creative and media development and execution.
- Proven track record in new product development and commercialization.
- Global marketing experience strongly preferred.
- Role based in Needham, MA with 3 days in-office per week.
BuiltIn named us one of the Best Places to Work in 2025, recognizing our commitment to a dynamic, positive workplace. We believe innovation thrives on diverse skills and perspectives. Here, you’ll bring your best every day, tackle challenges head-on, and seize opportunities to grow while delivering Outrageously Extraordinary results.
Our Culture thrives on Outrageously Extraordinary mindset, what does OE mean apply to find out!
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. Our 14 individual Employee Resource Groups connect 500+ members worldwide with support from leadership. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.
Together, we won’t just launch products—we’ll disrupt entire markets.
Learn more about us:
Diversity Equity & Inclusion at SharkNinja
Life At SharkNinja
Outrageously Extraordinary Culture
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Top Skills
What the Team is Saying
What We Do
SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.
What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
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SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
