Senior Director, Marketing Analytics

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

FOX News Media is seeking an experienced Senior Director of Marketing Analytics & Insights to lead our CRM and direct-to-consumer analytics efforts. The ideal candidate will have a strong background in CRM strategies, data analysis, and customer insights. They will have strong domain expertise in direct-to-consumer subscriber businesses, ideally in entertainment. This role will be pivotal in driving customer-centric strategies and improving customer engagement and retention.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.

• Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.

• Design and conduct experiments, A/B testing, and segmentation studies to enhance marketing efforts.

• Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and planning.

• Interpret CRM performance and subscriber metrics, identify trends, and prioritize opportunities to drive revenue and improve customer lifecycle management.

• Present findings and recommendations to senior leadership and other stakeholders.

• Collaborate with cross-functional teams, including marketing, product, and analytics, to integrate Marketing Analytics into broader business strategies.

• Stay updated on CRM technology trends, best practices, and emerging tools to innovate and enhance strategies.

• Manage CRM analytics budgets, ensuring efficient allocation of resources and maximizing return on investment.

WHAT YOU WILL NEED

• Proven experience in CRM analytics, with a track record of driving customer engagement and retention.

• 10-12+ years of experience in a similar field.

• Bachelor's degree in marketing, statistics, data science, or a related field.

• Expertise in CRM platforms and tools (Braze and Segment preferred), as well as data analysis and visualization tools such as Tableau.

• Strong business acumen and ability to translate data into actionable insights and strategic recommendations.

• Excellent leadership and team management skills, with the ability to inspire and motivate a team.

• Strong communication and presentation skills, with the ability to clearly communicate complex findings to both technical and non-technical stakeholders.

• Strong problem-solving and critical-thinking abilities, with a curious and analytical mindset.

• Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects and priorities.

#LI-DNI

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $140,000.00-200,000.00 annually for high cost labour markets such as but not limited to New York City and Los Angeles, $116,600.00-166,600.00 annually for all other US locations. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.