Director/Senior Director, Consumer Insights and Data Strategy

Posted 14 Days Ago
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Santa Monica, CA
Senior level
Sports
The Role
The Director/Senior Director will lead consumer insights and data strategy to drive marketing, ticketing, and revenue growth through data analysis and insights generation.
Summary Generated by Built In

At Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that bring the purpose-driven mission of this Club to the world. 

We are stronger together, have more impact together, and have more fun together!

Job Summary:
As the Director/Senior Director, Consumer Insights & Data Strategy, you will leverage data to shape strategic decisions across marketing, ticketing, e-commerce, and partnerships. Partnering with senior leaders and cross-functional teams, you will advance the organization’s overall data and consumer engagement capabilities, driving insights in support of revenue growth and long-term business objectives.

Job Responsibilities:
Decision Support: Act as the bridge between technical and non-technical teams, simplifying complex data and formulating actionable insights and recommendations for the organization.   

Models & Use Cases: Deliver broad range of mission-critical analytics use cases across marketing and sales, e.g.: 

  • Fan Segmentation & Personalization: Use behavioral, demographic, transactional and survey data to develop fan segmentation and propensity models, to optimize communication and promotion strategies.
  • Ticketing & Pricing: Develop pricing and sales forecasting models to optimize season-long pricing strategy, dynamic pricing and real-time sales strategies, to maximize revenue and fan growth.
  • Campaign & Partnership Performance: Analyze the effectiveness of marketing campaigns and partnerships, evaluating their impact on fan engagement, brand visibility, and revenue. 

Data Collection & Infrastructure: Organize and structure consumer and fan data from diverse sources, ensuring integrity and value through continuous cleansing, validation and enrichment. Oversee the setup and ongoing maintenance of a centralized data warehouse. 

Visualization & Reporting: Design and maintain dashboards and business reports that communicate key metrics and insights to senior leadership and cross-functional teams. 


Requirements/Skills/Abilities: 

  • Bachelor’s degree in data science, computer science, economics, statistics, or a related field. 
  • Minimum of 5 years of experience in data science, business intelligence, or related roles, with a focus on marketing and sales.  
  • Previous experience in the sports or entertainment industry preferred. 
  • Proficiency in SQL, R, Python, and advanced data visualization tools (e.g., Tableau, Power BI). 
  • Experience developing fan segmentation models, and/or experience working with ticketing systems (e.g., Ticketmaster) and developing dynamic pricing strategies. 
  • Skilled at identifying areas of opportunity, leveraging complex data to extract actionable insights, and driving solutions that enhance business growth. 
  • Strong understanding of business processes, industry trends, and how data-driven strategies impact overall performance. 
  • Ability to work in a dynamic, fast-paced environment, both independently and in cross-functional teams, to drive business results. 


ACFC Perks & Benefits

  • Fully funded comprehensive medical, dental, and vision coverage
  • 401K plan
  • Flexible PTO policy  
  • Paid Parental Leave
  • Cell Phone reimbursement
  • Snacks and beverages
  • Dog-Friendly HQ in Santa Monica
  • Complimentary tickets to home games
  • Bi-annual performance reviews
  • Catered lunch (Soccer House)


Compensation

In addition to the benefits above, this role has a pay range between $115k to $135k base salary + bonus eligible.

Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences. We’re proudly building an inclusive Angel City team.

Top Skills

Power BI
Python
R
SQL
Tableau
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The Company
HQ: Los Angeles, CA
148 Employees
On-site Workplace

What We Do

The official NWSL team in Los Angeles, California

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