Senior Director, Brand Marketing, Software and Emerging Payments

Senior Director, Brand Marketing, Software and Emerging Payments
Senior Director, Brand Marketing, Software and Emerging Payments
The Capital One Brand team is seeking a seasoned Product Marketer to lead go-to-market strategies for the Software line of business and our portfolio of Digital Payment products.
The Senior Director of Brand Marketing will be a champion for our customers and shape the product messaging, GTM launches and field tactics that resonate with the market. You will help craft the narrative for how our products deliver value to customers, and engage cross-functional teams to drive overall awareness, pipeline, and revenue across our customer base and new prospects.
What you'll do

• Cross-functional Leadership: Manage a team of Marketing, Brand and Campaign marketers to achieve joint line of business and brand objectives; working closely with multiple partners and stakeholders
• Messaging & Positioning: Translate the product vision into customer facing value props for each segment; shape product positioning and messaging so that it resonates with customers and highlights our differentiation
• Go-to-Market Excellence: Lead our customer marketing programs for our digital payments portfolio including Paze, Google Autofill, Virtual Cards and AirKey; Lead GTM launch strategies for Capital One Software products
• Research & Insights: Craft the learning agenda and use the insights to inform and guide ongoing product development, market IQ and competitive intelligence, acting as our thought leader and category expert

Who you are

• You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless! There's always something else to learn
• You're flexible and not afraid of change-in fact you welcome the challenge
• You share your point of view, but seek out what might be missing and listen
• You have big ideas and know the best ones are driven by proof, persistence and patience
• You're a storyteller! You simplify the complex and compel your audience to act
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you
• You care-about the work, your team and the customers you serve

As a LEADER:

• You value authenticity over perfection- leading with empathy, vulnerability and honesty
• You deeply invest in understanding the humans around you
• You say what needs to be said and work hard to find the right words
• You're an expert! But you also know when you're not and need to find one
• You use all these skills to make things happen, create amazing work and inspire others

Basic Qualifications

• Bachelor's Degree or military experience
• At least 10 years of experience in product marketing for an enterprise software or SaaS company
• At least 4 years of experience marketing technical products to technical buyers
• At least 4 years of experience in product driven marketing, working with engineering partners

Preferred Qualifications

• Master's Degree
• At least 12 years of experience in product marketing for an enterprise software or SaaS company
• At least 4 years of experience working on highly cross-functional and matrixed teams
• Has created a portfolio of impactful marketing content, sales enablement materials and a history of creating successful marketing programs

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Richmond, VA: $212,800 - $242,800 for Sr. Director, Brand
New York, NY: $255,300 - $291,300 for Sr. Director, Brand
McLean, VA: $234,000 - $267,100 for Sr. Director, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).