Senior Director - 20Two Studio

Who are we?

Recently named Travel Agency of the Year by The PR Net, 20Two Studio is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality and wellness industries. We are spirited and strategic, and on our team you’ll accelerate your career working on creative, meaningful, ROI-driven campaigns, telling compelling stories, and leading with passion to connect our clients with brand building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for awesomeness. The Studio’s full client roster can be found here.

At 20Two Studio, we care about our company culture and believe in a work-life blend, encouraging our employees to learn and grow through travel experiences outside of the workplace. We work with established, emerging, and rising brands whose qualities are equally mirrored in the teams who represent them.

Who are you?

Strategic, creative, collaborative, trusted. You’re a confident leader with years of proven industry experience and success. You strive to be your best, and help others be their best. You’re driven, business minded, and solution-oriented. You’re a motivating and passionate manager, mentoring the next gen of the agency and continue to find ways to ideate and innovate. You bring client service and industry leadership to a whole new level. 

The Role

As Senior Director, Public Relations at 20Two Studio, you’re equally as comfortable acting as the face and leader of our largest accounts as you are leading pitches, guiding senior leaders throughout the agency, and providing oversight on agency culture initiatives. Your consistent and solid team leadership creates a culture of trust, growth, teamwork and results. At this level, you are responsible for account profitability and oversee / guide all add ons and additional projects, have a proven ability to think big/creatively across categories, collaborate with multiple agency teams, and act as a lead voice in new business efforts. You also provide insight into the ongoing education in the agency, connecting those who coordinate the learning opportunities with people in your network, as well as offering input on topics, themes, and needs for retreats and workshops. 
This is a hybrid role (2-3 days/week in the office) based in any of J/PR's offices in our main markets (New York City, NY; San Diego, CA; Los Angeles, CA; Nashville, TN; Denver, CO; Atlanta, GA; or Scottsdale, AZ). 

Duties and Responsibilities 

Account + Client Management

• From a strategic level, have a keen awareness of the day-to-day client activities, communication, research, planning, implementation and evaluation of public relations activities, and pay close attention that the Account Supervisors are hitting budgets, managing resources, making deadlines and exceeding client expectations
• Lead the strategy and creativity sessions for press-worthy programs, partnerships and ideas for clients, and set the Account Supervisors and managers up for success in implementing the campaigns
• Offer final approval on all comprehensive public relations programs and plans, ensuring they are well organized and well written, with detailed time and dollar budgets that are appropriate to client needs
• Maintain and grow deep relationships with clients, field mission-critical calls, lead appropriate planning and strategy sessions, and offer expertise, guidance and counsel across a broad range of topics
• Have a proven ability to lead programs and manage others to deliver high-quality thinking and results quickly and within tight timetables
• Help account teams work effectively and in the best interests of the client, while maximizing agency’s network of resources to enhance client service and account structure
• Grow accounts to be more profitable by increasing retainers, adding on projects, and having a complete awareness of how the accounts are tracking through Harvest
• Provide feedback for the account breakdowns and staffing levels of your office; ensuring accounts are profitable, running smoothly and staffed accordingly

Media Relations

• Have media / industry insight, knowing exactly who to go to for any story idea (which you share with your teams for education and execution), and then the relationships to see the ideas through to execution
• Have solid understanding of social media, 20Two Studio’s social media capabilities and how social weaves into all of your integrated accounts/campaigns

Leadership

• Manage direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams both in person and remotely
• Offer recommendations for staff promotions
• Be an active participant in the hiring process through recruiting, interviewing and checking references 
• Advocate for employees and bring any issues in growth, development, attitude and overall satisfaction to the appropriate parties
• Grow your team and ensure that their development and job satisfaction are two major objectives 
• Create and foster a learning environment and offer sound advice, suggestions and guidance to the supporting staff members
• Lead by example and offer the guidance, resources and motivation needed to grow other team members into established managers and leaders within the company

New Business

• Act as an active participant in sourcing, going after, pitching and securing new business alongside the Partners
• Assist in the development of new business proposals through brainstorming, ideation, tactics, scope and any other relevant information needed to prepare a successful proposal

20Two Studio / Industry

• Stay up to date on trends in our industries by following websites, blogs, daily/weekly newsletters and shares findings with clients, teams and the agency
• Attend workshops, media events, webinars and conferences on behalf of 20Two Studio and its clients, furthering 20Two Studio’s presence in the industry and among our peers
• Offer the entire agency, internationally, guidance, insight and encouragement
• Consistently look for ways to further innovate and lead the agency through new ideas, procedures, offerings, benefits, resources and any ways to help our teams work efficiently
• Dedicate time and energy to a specific industry within travel, lifestyle and hospitality and is seen as an industry expert among colleagues and peers
• Work with Finance in the profitability of accounts, hitting 20Two Studio goals, contracting, scopes of work, etc.
• Develop, spearhead and create programs, events, retreats and activities that enhance 20Two Studio’s culture
• Responsible for developing two educational based workshops each year

Other

• And other tasks, projects, or duties as required 

Experience

• College Degree or comparable experience required 
• At least 10 years of public relations experience in the hospitality, culinary, travel, tourism, restaurant and/or consumer lifestyle arenas
• Agency experience strongly preferred, in-house experience is a plus
• Must have stellar client and media references
• Must have strong and proven relationships with local, regional and national media contacts
• Must have strong, effective and proven management skills

Requirements

• Ability to travel for client needs - must have a valid passport for international travel
• Advanced proficiency in Microsoft Word, Excel, PowerPoint & Adobe Suite
• Excellent verbal and written communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• High-energy, positive self-starter who is willing to go above and beyond to make a difference in a dynamic organization
• Creative problem solver and decision-maker with a proven track record of delivering results
• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
• Ability to think strategically but act tactically
• Solid leadership and coaching skills

Benefits
20Two Studio offers a competitive benefits package, including:

• Competitive base salary: $100,000 - $110,000, commensurate with experience
  • Total compensation to be discussed during initial phone screen
• Commission opportunities
• Year-end discretionary bonus
• Monthly Cell Phone Stipend
• Company contributions to medical, dental, and vision insurance premiums
• 401K with employer match
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
• Hybrid office schedule (2-3 days in office)
• Corporate ClassPass discounts
• Pet insurance discounts
• Milestone gifts at 1, 5, and 10 years
• Annual holiday and summer parties, plus regular socials 
• Ongoing training and development opportunities