Senior Digital Marketing and Demand Generation Manager (US Remote)

We are a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. More than 190 health systems and over 1,200 hospitals and centers across 49 states rely on our award-winning products and expert change management services to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $300 million from top-tier investors such as Bain Capital, Insight Partners, and Goldman Sachs. We have been named among the top 100 AI companies in the world.

Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, LA, MA, MD, ME, MI, MO, MT, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WV. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.

The LeanTaaS Demand Generation team is looking for a skilled strategic digital marketer who is dynamic, creative, and has a proven track record of executing effective programs to hit engagement, pipeline, and revenue goals. This role will manage multi-channel demand generation campaigns, nurture campaigns, paid advertising campaigns, spearhead cross-sell initiatives, and website content support.

The ideal candidate is a principled learner, striving for self-sufficiency while enjoying teamwork; a hands-on, strategic thinker with attention to detail, finding joy in contributing to solutions.

WHAT YOU’LL DO

• Own demand generation campaign execution and strategy for the iQueue for Infusion Centers team; generate qualified leads, drive higher conversion, and pipeline creation, including managing campaign strategy, execution, optimization, and performance tracking across various channels.
• Support the event manager in flawless event execution, including booth collateral, field marketing dinners, pre and post show event emails, and coordinating with the business development team for lead follow up
• Identify and cultivate partnerships with new vendors to enhance our demand generation efforts and expand reach to new target prospects for our Infusion product. 
• Develop and execute comprehensive outbound multi-touch email marketing programs to engage and nurture leads throughout the sales funnel
• Write, build, and optimize email copy, landing pages, and audience segmentation lists for three business units (infusion centers, operating rooms, and inpatient flow)
• Work with the Marketing Ops and BDR leads to launch GenAI-driven personalization and lead nurturing by utilizing AI-powered tools to create hyper-personalized content, email sequences, and chatbot interactions for improved engagement
• Collaborate with content marketing team and account based marketing team to create and optimize paid media campaigns, including PPC, social ads, and retargeting, to drive high-intent traffic and conversions
• Support website content updates, ensuring that all website content is accurate, up-to-date, and optimized for search engines and user experience; collaborate with internal teams to create and update website content as needed

WHAT YOU’LL BRING

• Bachelor's degree in marketing or related fields, or equivalent years of related experience
• 5-7 years of demand generation experience within B2B SaaS, with a proven track record in multi-channel marketing campaigns and a focus on digital/growth marketing
• Proven track record of driving higher conversion rates and pipeline growth through strategic marketing campaigns and initiatives
• Strong analytical skills with the ability to interpret data, measure campaign effectiveness, and optimize marketing strategies.
• Proficient with marketing tools such as Salesforce, marketing automation - specifically Marketo AND Pardot/Hubspot, Google products (Analytics, Search Console, Tag Manager, Ads), and AI tools (ChatGPT, Jasper, or custom LLMs).
• Familiarity with GenAI applications in marketing, including content automation, predictive lead scoring, and AI-enhanced lead conversion strategies.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
• Excellent written and verbal communication skills
• Analytical thinking – you like working with data, enjoy measuring campaigns, love to optimize, and create Salesforce reports with ease
• Being a self-starter – you spot opportunities to make things better and you take an ownership
• Ability to meet deadlines and work collaboratively in a fast-paced, highly dynamic environment

BONUS POINTS IF YOU HAVE

• Prior healthcare industry experience

WHAT YOU'LL GET

• Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!
• Competitive compensation package that includes base salary, target bonus, and stock options
• 401(k) Match
• Comprehensive healthcare benefits
• Generous Paid Time Off and Parental Leave
• Monthly reimbursement for Skill Building 
• Monthly reimbursement for Wellness, Transportation, and/or Home Office
• Education Reimbursement for select courses/programs

Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

LeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to [email protected]. LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.