Senior Digital Manager

Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind - offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in over 45 international markets including Australia, Canada, United Kingdom, on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.
Hayu offers a world of endless reality TV, with over 300 shows, over 9,000 episodes, and a selection of movies available to download and watch on the go - all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck and Million Dollar Listing TV franchises. Discover Hayu's sub-genres of reality content: Home & Design, Dating, Fashion and True Crime.
This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative.
Job Description
The Senior Digital Manager will be a key player in driving the digital media strategy, with a primary focus on paid social, within a performance-driven team KPI'd on subscriber acquisition. While the core remit centers on converting subscribers, the in-house media buying team also activates digital campaigns aimed at awareness and consideration.
In this role, the Senior Digital Manager will lead a team of a Paid Social Planner and a Paid Social Executive, ensuring the strategic planning, execution, and optimization of paid social campaigns. They will collaborate closely with the Paid Search & Programmatic Manager to align all digital strategies, fostering a cohesive approach that prevents siloed execution and ensures all channels contribute to the broader business objectives.
Additionally, the Senior Digital Manager will work alongside the Global Media Manager, who coordinates global brand efforts across the brand and in-house digital team. This collaboration is crucial in aligning ATL plans with always-on digital campaigns, minimizing wastage and ensuring that these efforts support and enhance subscriber acquisition goals.
The ideal candidate will bring a data-driven mindset to optimize performance while maintaining a creative approach to executing best-in-class digital media campaigns. A passion for Reality TV will further enable them to connect with the brand's audience and drive impactful results.
Key Responsibilities:

• Budget management: Take full ownership of budget pacing, tracking, and management across all paid social platforms, ensuring efficient use of funds, including budgets from brand teams (global and local) executed by the in-house team.
• Strategic liaison: Collaborate with team leads and other departmental specialties to implement strategies that align with the business's subscriber acquisition and reach goals, fostering a unified approach across channels.
• Leadership by example: Lead the team in the hands-on setup and execution of paid social strategies, setting a high standard for account hygiene, attention to detail, and ongoing optimizations to maximize campaign performance.
• KPI development: Establish clear benchmarks and KPI definitions for paid social performance, ensuring the team understands what success looks like on each platform and within the business context.
• Campaign oversight: Guide the management and optimization of campaigns across various paid social channels to ensure efficiency and goal delivery, maintaining a balance between strategic direction and team autonomy.
• Process automation: Collaborate with data science, product, creative, and analytics teams to automate processes, enhancing agility, efficiency, and the adoption of new advertising products.
• Tactical recommendations: Work with the team to proactively identify tactical opportunities that align with marketing and business goals, ensuring recommendations are data-driven and strategic.
• Cross-channel collaboration: Foster a comprehensive understanding of paid search, programmatic, and the broader digital landscape to enhance campaign planning and execution for both acquisition and awareness purposes.
• Reporting and insights: Ensure the production of accurate, accessible reports that provide actionable insights, supporting the team lead with ongoing performance monitoring and decision-making.
• Knowledge sharing: Facilitate training and the sharing of best practices within the team and the wider marketing department, supporting the professional development of less experienced team members.
• Vendor relations: Act as the primary point of contact for key vendor stakeholders, maintaining strong, productive relationships to ensure support and innovation in campaign execution.

Qualifications
Basic Requirement:

• Strong communication skills, with the ability to convey performance results and strategic insights to stakeholders across different departments and levels.
• Proven expertise in budget management and financial planning, ensuring efficient use of resources and maximization of ROI.
• Analytical mindset, experienced in working with large datasets to identify trends, extract insights, and translate findings into actionable recommendations.
• Performance-driven, with extensive experience in CPA-focused campaigns while also understanding the balance with brand awareness initiatives.
• Hands-on experience with conversion tracking, bid management systems, and optimization techniques across multiple paid digital platforms.
• In-depth knowledge of digital media planning and execution, including an understanding of attribution and mix-modelling, and how to inform cross-channel marketing decisions.
• Proven ability to lead by example, fostering a culture of data-driven decision-making and continuous testing, learning, and improvement within the team.
• Track record of translating high-level strategies into tactical plans that achieve measurable results.
• Excellent organizational skills, capable of managing multiple projects simultaneously while maintaining a focus on priorities and deadlines.
• Minimum of 3 years' experience in a paid social role, either on the media agency side or client-side within industries such as Media & Entertainment or SVOD.
• Bachelor's degree in marketing or a related field, or equivalent professional experience.

Highly Desirable:

• Experience within SVOD/OTT platforms.
• Familiarity with marketing strategies targeted at millennial audiences.

Additional Requirements:

• Eligible to work in the UK
• English proficiency

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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