Senior Digital Events Marketing Manager - EST

About Maze

Maze is a Series B-funded startup building the future of product research for modern teams. We're backed by some of the world's best funds and are a fully remote team working across 35+ countries.

Maze is the user research platform that empowers any company to build the right products faster, by making user insights available at the speed of product development.

We believe that companies that win are incorporating user insights at every stage of product development, where the organization is empowered to conduct research no matter what their maturity, and that Research can focus on high-value questions with the greatest impact.

Built for ease of use, Maze allows researchers, designers, and product managers to collect and share user insights when needed most, putting them at the center of every decision.

With Maze, companies can recruit the right participants effortlessly, conduct research autonomously, and analyze user insights that drive actual decisions.

Please note that this role is open exclusively to candidates based within the Eastern Time Zone within the U.S & Canada. Due to the nature of our work and collaboration requirements, applications from other locations will not be considered. We appreciate your understanding and interest!

About The Role:

Maze is seeking a creative event manager to lead our digital events program, which is pivotal to our growth strategy in FY25. As the manager of our digital events program, you will be responsible for planning, executing, and optimizing engaging owned webinar events (3+ per quarter) and virtual conference sponsorships to drive audience engagement, generate quality leads, establish Maze as a thought leader and change maker in the space, and promote our brand. You will collaborate closely with various teams to develop content, manage logistics, and ensure seamless execution of virtual events. You will also be the driver for our annual virtual user conference, Disco Conf, partnering across go-to-market, product, executive, and vendor teams to ensure an impactful event that drives engagement with target accounts, influences pipeline, and builds awareness among the user research community. 

This role requires a creative, detail-oriented individual with strong project management skills, cross-functional collaboration, and a passion for delivering high-quality online experiences.

What You'll Do:

• Develop and implement a comprehensive webinar strategy aligned with organizational goals and our target audience

• Partner with internal GTM stakeholders (Content, Product Marketing, Sales, etc.) to identify topics, formats, and speakers that resonate with our audience to drive engagement and lead generation

• Collaborate with subject matter experts and content creators to develop compelling webinar content

• Lead the charge on our annual user conference, Disco Conf, connecting the dots across all cross-functional stakeholders (internal and external) from project kickoff to execution and ongoing measurement. This will include project management of key workstreams, partnering with GTM on our metrics for success, creative ideation, and all things event production.

• Manage our virtual events platform, including vendor communication, event setup, testing, troubleshooting, registration processes, attendee communication, and post-event follow-up

• Draft copy for Marketing-led event invitations, social posts, and sales team templates

• Collaborate closely with Marketing Operations, Website, Email Marketing, etc. to ensure a seamless experience for our target attendees, both pre- and post-event

• Develop promotional strategies to drive event attendance and audience growth as well as post event engagement

• Use data-driven insights to optimize future webinar strategies, content, and delivery, including the analysis of webinar performance, attendee behavior, and engagement metrics

• Identify innovative ways to redistribute and reuse the content created within the webinar program, from paid advertising to blogs to PDFs and beyond

• Work hand-in-hand with AEs, SDRs, and CSMs to drive registration and ensure timely follow-up

• Manage digital event calendar and create enablement resources to ensure the GTM team has visibility into what’s coming and what is required of them

What You'll Need:

• Track record of success with 3+ years of experience in SaaS, B2B, Enterprise online event marketing experience, including both webinars and online user conferences

• Experience with leading online event platforms (experience with Goldcast a plus)

• Proven experience carrying out event marketing efforts, including planning, prioritizing, and implementing strategy

• Experience partnering with an enterprise sales team, and understanding the impact of events through the customer lifecycle

• A passion for measurement, metrics, and event attribution

• An excellent communicator who is unafraid to ask questions, build consensus, delegate support, and be a champion internally and externally

• Excited to join a company and a marketing team that is disrupting an industry 

• Ability to thrive in a fast-paced, dynamic environment

• Possess a relentless drive for continuous learning, growth, and innovation, with the ability to thrive in an evolving industry landscape

Inclusivity and Pay

At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture. 

Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.

We typically target the low - mid point of the salary range to allow room for growth within the role. Your salary is dependent upon many factors, including years of experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

Why Maze is unique

• Early-stage startup: You will join an early-stage startup with less than 150 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.

• Market disruption: We believe that the way companies build products is fundamentally broken and the user research market is ripe for disruption. For too long, companies have been forced to choose between rapid development without user insights or investing months into research before bringing products to market. But there's finally a groundswell building around a path forward that eliminates this compromise - and Maze is leading the charge.

• Product-market Fit: Maze is used by 100,000+ brands across 4,000 companies, from SMB to enterprises, and in the last fiscal year, we saw 6.5M questions answered, supporting 25K decisions

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid

  • For some locations, coverage options vary, please see our benefits pages for more information

• Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources

• Life and Disability Insurance, 100% of the team member premium paid

• Flexible time off

• Meaningful equity

• Company retreats, fully paid for by Maze

• New MacBook (laptop), paid for by Maze

• Paid Family leave: 16 weeks for birth or adoptive parents

• $500/month to be used for dependent health insurance coverage

  • If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!

• $1,500 remote work setup fund to ensure you can set up a productive work space

• Flexible work schedule where you manage your own working hours

• Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more

• Virtual social engagements randomly throughout the year

• SWAG, we have some really cool swag

• Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more

Check out all of our a-maze-ing benefits here. 

Outreach Notice

We understand you might be excited about the job you’re applying for, we are excited you are interested! However, please refrain from reaching out to our current team members on LinkedIn for referrals. Our policy is that referrals can only be provided by team members who personally know the candidate. With the high volume of interest in our roles, contacting our team members who are not involved in recruitment can be overwhelming. Additionally, please avoid submitting support tickets regarding your application, as our support team is not involved in the hiring process. Rest assured, our recruitment team is diligently reviewing all applications and will reach out directly if there is a match.