Senior Digital Activation Executive

Job Description

SENIOR DIGITAL ACTIVATION EXECUTIVE 

WHAT BENEFITS DOES SPARK OFFER?

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs 
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

OUR VISION 
Spark Foundry. Famously Effective. Not one or the other, both. The thrill of the idea made better still by the pride of watching it work. A magnetic combination. Attracting clients that become advocates and talent, driven to deliver. Award winning and business changing. But a vision cannot be realized without the right ingredients.

OUR VALUES

• Allsorts – We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.
• Art and Evidence – Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It’s one thing to dream it but another to prove it and it’s only great if you can do both.
• Royalty Makes Loyalty – There is a return on treating clients and partners like royalty. Nurturing clients’ businesses, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.
• Good Humans - Decency in everything we do. Be a Good Human, Always. No matter who you are or who you think you are.

ROLE PURPOSE

The Senior Digital Activation Executive is responsible for ensuring that clients’ investment delivers against their business objectives whilst also building strong relationships with them. They are also responsible for supporting, coaching and training the Coordinators and Executives in the team ensuring their outputs meet expectations.

The Senior Digital Activation Executive works closely with their Managers and Directors to ensure best in class Paid Search and Paid Social solutions are delivered to clients.

KEY RESPONSIBILITIES

Campaign Implementation

• Full ownership of day-to-day workflow on tier 1, 2 & 3 clients. Engaging Manager/Directors when required, ensuring no basic errors and strong performance. This includes:
  • Reviewing and responding to client briefs. Ensuring smooth implementation and delivery of Google and Facebook campaigns.
  • Full responsibility for the accuracy of implementation within your team, and ensuring campaigns deliver against client KPIs.
  • Full responsibility for the accuracy of reporting, with the development of clear insights, ensuring the client has a clear understanding of the impact of their investment on their business.

Client

• Works autonomously to meet client objectives & deliverables.
• Full responsibility for ensuring we are in the best possible position to hit designated client’s business KPI’s.
• Focused on building strong professional relationship with clients.
• Complete ownership of tier 2 & 3 clients and significant involvement in assisting on Tier 1 clients.
• Full ownership of Tier 1, 2 & 3 client roadmaps.

Team & Communication

• Excellent communication skills with close monitoring & escalation of issues in a timely manner.
• Managing Execs & Coordinators on a day to day basis - educates & motivates to help develop skills and responsibilities.
• Working closely with Managers and Directors to ensure quality control processes are adhered to
• Sharing of knowledge, innovations and insights with the wider team.

Administration

• Full accountability for monthly invoicing ensuring no errors and timely completion.
• Reconciles budgets and executes any changes that may be required.
• Forecasts spend and revenue, flagging any potential over servicing/under servicing with Director.

YOUR SKILLS & WORK EXPERIENCE

• Minimum 2-3 years experience in a digital media role working on either paid search or paid social channels
• Excellent understanding and working knowledge of Search Engine and Social Media marketing, backed by relevant experience
• Preferably a University degree or higher education qualifications
• Expert understanding and working knowledge of Australian media landscape
• Expert across the following Office platforms: Word, PowerPoint and Excel
• Excellent ability to analyse and manipulate data, extracting insights for reporting

WHAT WE'RE LOOKING FOR

• Develops professional relationships with internal teams, media partners & clients
• A team player that is inspiring, collaborative and enjoys mentoring, training and motivating their team as well as managing upwards
• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence key stakeholders
• Strong organisational skills with the ability to juggle multiple priorities
• Attention to detail that is second to none
• Has a curious nature with a willingness for continuous learning, keeping up to date with industry updates, new betas and brings testing ideas to clients

WHAT DOES LIFE AT SPARK LOOK LIKE?

We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously – It’s championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other.

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.