Senior Design - Marketing / Brand

The Company

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are

Bold, Authentic, Purposeful and Inspired

Our People are not

Perfect, Traditional, Complacent or Cautious

The Senior Designer, reporting to the Design Director, will drive creative, highly conceptual design for marketing initiatives across brand and product marketing. This hands-on role will collaborate closely with marketing teams, bringing expertise in Webflow design and development, animation, motion design, video editing, AI-powered creative tools, and brand identity. The ideal candidate will have a strong creative vision and the ability to execute campaigns that elevate the brand, engage audiences, and drive business results.

Main Duties and Responsibilities

• Lead the creative development of marketing assets for brand, product marketing, and campaigns across digital and traditional channels.
• Design and build responsive, high-performing websites and landing pages using Webflow.
• Develop creative concepts and compelling visual narratives for marketing campaigns that resonate with target audiences.
• Incorporate AI-powered tools and technologies to enhance design workflows, create innovative assets, and drive creative efficiency.
• Collaborate with cross-functional marketing teams to align design strategies with business objectives.
• Create and edit video content to support marketing campaigns, utilizing tools like After Effects and Premiere Pro to produce high-quality animations and video assets.
• Incorporate motion design and animations into marketing content to enhance engagement.
• Maintain and evolve brand guidelines to ensure consistent application across all design deliverables.
• Act as a hands-on designer while mentoring junior team members, fostering creativity and growth within the team.
• Partner with product teams to align product marketing materials with the broader design system and user experience.
• Contribute to the overall creative direction of the brand, bringing innovative ideas to life.

Experience and Knowledge

• Minimum 5+ years of experience in brand and marketing design with a strong portfolio showcasing creative and conceptual work.
• Proficient in Webflow for designing and building websites and landing pages.
• Expertise in motion design, animation, and video editing, with proficiency in tools like After Effects and Premiere Pro.
• Demonstrated experience using AI-powered creative tools (e.g., MidJourney, Runway, Adobe Firefly, DALL-E) to enhance design outputs and efficiency.
• Deep understanding of brand development, product marketing, and storytelling.
• Strong design skills across digital, print, and motion graphics.
• Experience collaborating with marketing teams to deliver assets for advertising, social media, campaigns, and events.
• Familiarity with design tools such as Figma, Adobe Creative Suite, and animation software.
• Experience working in fast-paced environments and delivering under tight deadlines.

Attributes

• A passionate storyteller with a keen eye for aesthetics and innovation.
• Highly creative, self-driven, and detail-oriented, with excellent time management skills.
• A self-starter who takes initiative and thrives in a collaborative environment.
• Strong communicator with the ability to articulate design decisions and advocate for the brand vision.
• Adaptable and open to feedback, demonstrating a willingness to iterate and improve.
• Enthusiastic about technology, design, and branding trends, especially in the AI and digital landscape.

Why Cover Genius?  

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.

• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.

• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.

• Social Initiatives - pictures speak a thousand words!

Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!

* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

*US Candidates: The cash compensation range for this role is between $125,000 and $200,000 depending on experience and location. All roles are eligible to receive equity.