Senior Data Analyst - Consumer Insights

Posted 8 Hours Ago
2 Locations
Mid level
Gaming
The Role
Support game teams with data segmentation, analyze demographics, and develop insights using data science methodologies. Collaborate across teams to enhance game performance.
Summary Generated by Built In

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview:

Zynga’s mission is to connect the world through games. Its vision was that gaming would become a mass market activity, and "play" would be an important verb in our daily lives. As a part of this vision, Zynga Analytics partners with studios to release and grow multiple games, while also owning the analytics stack and central tools.

Zynga’s Data Science and Analytics team uses our unique and expansive data to model and predict user behavior, making our games more personalized and more fun to play! We continually strive to better understand our players!

Join our team if you are passionate about analytics and data science and can use customer-centric, data-driven initiatives to improve game performance. As a member of the Central Analytics team, you will have the opportunity to build end-to-end scalable data-driven solutions to generate valuable insights and contribute to exciting, large-scale projects. You will collaborate with Product Managers, Game Analysts, and Engineers to make a significant impact on our business.  

Be innovative, be creative, use every bit of that key commodity – data. Millions of people play Zynga games every day, so our data is tremendously rich, and we have a lot of it!

What You'll Do:

  • Support game teams in development of segmentation schemes for titles based on motivational and attitudinal profiles tied to business outcome metrics

  • Devise measures or proxies of player motivations and attitudes that can be included in A/B test results, reporting, and modeling

  • Analyze and build reports around our demographic/psychographic datasets

  • Aid in the development and curation of consumer insights materials to leverage within our AI

  • Provide ad hoc support to the Consumer Insights team as well as other centrally supported teams as priority requires

What You Bring:

  • A strong background in experimental design and statistical methodologies for analyzing data. You need to think beyond simple A/B testing

  • Demonstrated experience designing large-scale data pipelines using technologies such as AWS tools, Databricks, and Airflow

  • Ability to develop clear narratives from data using visualization tools such as Tableau

  • 4+ years of work experience in data science or analytics roles

  • Proficient in SQL and Python

  • BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters or PhD strongly preferred

What We Offer You:

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site

#LI-RK2

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [email protected] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).  

Top Skills

Airflow
AWS
Databricks
Python
SQL
Tableau
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The Company
HQ: San Francisco, CA
2,449 Employees
On-site Workplace
Year Founded: 2007

What We Do

Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone.

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