Senior Customer Marketing Manager

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We’re looking for a seasoned Senior Customer Marketing Manager to scale our customer marketing program across digital, community, brand, and lifecycle channels. This person will play a crucial role in engaging and delighting our customers, transforming them into passionate advocates of the Webflow brand. 

You will own our most strategic customer-first programs including our Customer Advisory Board, marquee customer storytelling, executive engagement, and post-sales initiatives to drive product adoption/expansion, retention and advocacy. This is a highly visible and strategic role in which it will be crucial to build trust and partnership with go-to-market teams across Marketing, Sales, Product, and more to ensure we are delivering meaningful, value-driven programs that drive business impact.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  
• United States  (all figures cited below in USD and pertain to workers in the United States)
• Zone A: $132,500 - $173,500
• Zone B: $126,000 - $164,500
• Zone C: $119,000 - $156,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Head of Customer Marketing & Community 

As a Senior Customer Marketing Manager, you’ll … 

• Build and maintain relationships with our most strategic customers, acting as their internal champion and advocating for their success
• Work closely with customer success, sales, product marketing and comms teams to identify and craft stories to support our go-to-market initiatives
• Own and elevate our Customer Advisory Board by deepening engagement with our most strategic customers and partners and ensuring their insights shape our product roadmap and company strategic direction
• Develop our marquee-customer strategy and how we activate top tier strategic accounts in customer stories across all formats, channels and full funnel activities including case studies, videos, speaking opportunities, PR, etc.
• Collaborate with the marketing events team to source a pipeline of customer speakers for strategic owned and third-party events; support with speaker selection, prep, and ensure a positive customer experience throughout the engagement
• Create playbooks and repeatable processes for how we include customer stories in our company’s most pivotal initiatives including product launches, events, PR/media and brand campaigns, ensuring the customer voice is represented throughout
• Spearhead creative programs for how we recognize and celebrate our customers at scale through customer love, gifting, and activations
• Identify opportunities to continuously optimize and scale customer engagement and advocacy efforts

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• Bachelor's degree is required
• 6+ years of relevant marketing experience with at least 4+ years of customer marketing in the B2B enterprise space

You’ll thrive as a Senior Customer Marketing Manager if you:

• Have owned a robust customer marketing program end-to-end from strategy to execution
• Great customer and executive stakeholder communications skills, both verbal and written
• A customer-first approach with a passion for storytelling and relationship-building, always seeking to create value and build trust in every interaction
• Creative and inventive problem solver with extreme attention to detail
• Thrive in a fast-paced environment juggling multiple projects at once
• Expertly work cross-functionally, particularly with Sales, Customer Success, Marketing, Product and creative teams
• Enjoy and have a track record of success in a dynamic, sometimes ambiguous environment

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.