Senior CRM Manager

At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency.

By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy.  We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.

Role Overview:

GasBuddy, a leading mobile app with over 100M+ downloads and previously ranked #1 in the travel and leisure category, is seeking a talented Senior CRM Manager to join our dynamic team. As we embark on a period of significant growth, including the launch of our new loyalty program, we're looking for a strategic thinker to lead our CRM and personalization efforts.

The Senior CRM Manager will be responsible for the strategic development and execution of our Customer Relationship Management (CRM) initiatives. This individual will leverage data analytics and customer insights to drive decision-making, create optimized customer journeys, and enhance engagement across touchpoints. Partnering closely with cross-functional teams, the Senior CRM Manager will strategize, develop, and implement personalized experiences grounded in strong data analysis, journey mapping, and deep understanding of customer needs.

Key Responsibilities:

• Define and implement the CRM strategy to improve customer engagement, retention, and lifetime value.
• Analyze customer data and key performance metrics to make informed, strategic decisions.
• Partner with analytics team to optimize customer segmentation and lifecycle scoring models that support personalized customer outreach and retention strategies.
• Develop targeted marketing strategies based on data insights and behavioral analysis.
• Design and implement customer journey maps to identify pain points and deliver seamless experiences with the appropriate tone and personalization.
• Apply loyalty marketing principles to develop and enhance CRM programs that drive customer retention, increase engagement, and maximize lifetime value through personalized rewards, tiered membership structures, and data-driven incentive strategies.
• Lead cross-functional collaboration with Marketing Operations, Business Intelligence, Product, and Sales teams to ensure CRM initiatives align with broader business objectives.
• Champion the optimization of our Salesforce-powered CRM ecosystem, managing platform performance, strategic system integrations, and continuous refinement of our core marketing technology usage.
• Ensure best practices in data management, compliance (e.g., GDPR, CCPA), and reporting.
• Monitor industry trends and competitor CRM strategies to keep GasBuddy at the forefront of customer engagement best practices.
• Provide mentorship to junior team members and promote CRM knowledge sharing across departments.

Required Qualifications:

• 5+ years of experience in CRM strategy, customer insights, and marketing automation, preferably in a B2C technology environment.
• Strong understanding of customer journey mapping and UX principles.
• Advanced proficiency in CRM systems (Salesforce, Adobe), strong analytical and reporting skills, customer journey mapping, and experience with campaign personalization.
• Familiarity with customer lifecycle modeling and marketing automation best practices.

Preferred Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Information Technology, related field, or equivalent experience.
• Experience with visualization tools like Power BI or Tableau
• Demonstrated experience in designing and implementing loyalty marketing programs with strong understanding of acquisition, growth and retention strategies within a CRM framework.

Behavioral Competencies:

• Drives Results
• Customer Focus
• Strategic Mindset
• Manages Complexity
• Collaborates

PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career.  This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements.  Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.