Senior CRM Campaign Specialist

*PLEASE NOTE: This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH.  This position does not offer visa sponsorship.*

THE POSITION:  

The Senior CRM Campaign Specialist will be part of a larger Email team that is responsible for the design and deployment of email marketing programs for the various lines of LendingTree’s business.  This role is an expansion of the email team and will be responsible for driving daily results that contribute to long-term strategic goals.    
  
The ideal candidate will have worked in an agency or brand-side email team for three to five years, have a solid understanding of the email marketing and proven expertise in building email campaigns.  

The position will:  

• Partner with internal stakeholders to drive business growth through Email, SMS, and/or Push campaigns 

• Ideate and participate in CRM planning, strategy, and timelines 

• Own execution of automated and one-time email campaigns, including segmentation, personalization, and A/B testing 

• Analyze email campaign performance; create and administer tests that can quantify the effects of changes made to primary KPIs 

• Review, recommend and implement improvements to existing content though changes to copy, design and targeting 

• Communicate with internal stakeholders regarding campaign timing, targeting, scope and results 

• Continuously optimize email templates and workflows for improved engagement and conversion  

• Work with internal tech teams as needed to create and enhance communications journeys 

Required Knowledge / Skills / Abilities:  

• 3-5 years experience in email or customer lifecycle marketing, preferably in a B2C environment 

• Strong understanding of email best practices, deliverability, and segmentation strategies 

• High degree of initiative, personal responsibility, and ownership 

• Thrives working as a part of a team 

• Experience with A/B testing, personalization, and automation 

• Excellent analytical skills and the ability to translate data into actionable insights 

• Strong project management skills with the ability to manage multiple campaigns simultaneously 

• High level of organization and attention to detail 

• Curious self-starter with problem-solving skills 

• Effective communication and presentation skills 

Nice-to-Haves:  

• Knowledge of HTML/CSS for email design is a plus 

• Experience with brands with customer loyalty focus 

• Experience with Salesforce Marketing Cloud, Salesforce Sales Cloud, Blueshift, Sparkpost or other large CDP or ESP platforms  
• Familiarity with Tableau, Snowflake and other large scale data platforms 

COMPANY 

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices. 

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more. 

What else you should know:  

• We’re a publicly-traded company (TREE). 

• We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices. 

• We’ve built a LendingTree app and LendingTree dashboard to give consumers tools to lead and supervise their financial health.   

• We still make funny commercials. 

CULTURE 

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).  

Come work with us! 

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status. 

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