Senior CRM Analyst

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.

THE ROLE
The Senior CRM Analyst will perform analyses and deliver insights and recommendations to business leads and CRM strategists to inspire and execute fan-centric marketing programs that will contribute to fan satisfaction and business growth. This person will identify opportunities to better engage our fans and prospects through analyzing CRM campaign data and assisting to make customer interactions more meaningful, engaging and contextually appropriate across a broad spectrum of marketing channels including email, and SMS.

The Senior CRM Analyst will run analyses on large sets of data and will be comfortable in summarizing data from a variety of sources, aligning recommendations for opportunity areas and measuring return. This collaborative role will act as a data and analytics consultant to CRM strategists and business unit leads to not only answer questions but to uncover deeper learnings and insights by recommending innovative ways to look at data.

The ideal candidate is empathetic to consumers, detail-focused, and collaborative. They are focused on driving fan-centric insights and evangelizing the needs of consumers. This person will report to the VP of Analytics.

WHAT THIS ROLE WILL DO

• Drive CRM and fan lifecycle strategies through analyses, testing and insights
• Design, execute and analyze success of tests and control groups to understand incremental gain/loss for testing on promotions, marketing efforts, creative, and segmentation
• Collaborate with strategists, business stakeholders and data scientists to develop fan segments, retention models, lifetime value models and lifecycle snapshots
• Consult with marketing strategists, planners and business unit leads to advise on KPIs, tracking, analytics and reporting
• Create analyses that tell a “story” focused on insights, not just data
• Synthesize insights into clear, incisive insights and recommendations that drive business results
• Pull marketing performance data from data warehouses and data lake and summarize into reporting platforms (e.g. Domo, Tableau), Excel or PowerPoint for broader consumption
• Collect reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM team to provide clear strategic recommendations to drive incremental results

WHAT THIS PERSON WILL BRING:

​Required:

• Bachelor’s degree from an accredited university or college in Marketing, Business or similar field
• 3+ years of work experience with CRM marketing tools and systems, with a on lifecycle and CRM marketing
• Able to write and run complex SQL queries to pull data required across multiple tables
• Expertise in MS Excel – lookups, pivot tables, dynamic charts and tables required
• Experience with email and push/SMS marketing analytics
• Experience with customer retention analyses
• Experience developing CRM campaign measurement plans, implementing tracking, and delivering performance insights
• Understanding of statistical methodologies and testing techniques (A/B, multivariate) and methodologies to advise with execution and provide insightful results
• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams

Desired:

• Salesforce experience or Salesforce Administrator Certification preferred
• Data analysis and reporting tools; experience with Domo is a plus
• Experience working in Entertainment industry

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$96,000.00 USD - $120,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.