Senior Creative Strategist

About the Team

If you are excited about driving 10X growth for India’s only true (and profitable 😀) e-commerce platform, then this might be the role for you.

As part of the Meesho growth team, we drive end-to-end growth for Meesho: Awareness > Acquisition > Activation > Engagement > Retention > Resurrection. We are also the custodians of channelizing user intent in the most optimal way, which includes managing Meesho app Homepage, building Deal constructs; and also increasing repeat preference for Meesho through Sale events and Loyalty programs.

Creative team is the engine powering each of the above workstreams. We have a diverse mix of designers, video ninjas, storytellers, content creators who work along with their business counterparts to build impactful creatives and deliver business results. Key pods:

- Performance Marketing - Meta, Google, Play Store, etc.

- CRM - Push notifications, Whatsapp, etc.

- Branding - Sale campaigns, Surgical unlocks, Brand Identity, etc. Social Media -Instagram, YouTube, etc.

- Homepage (App, Web) & Merchandizing

- Strategic projects, e.g. grocery, AI

About the Role

As the Sr. Creative Strategist, your role will be pivotal in developing innovative, channel specific and culturally relevant creative strategies that Meesho creates on-app and off-app. You will provide a blend creativity with strategic thinking to the to drive effective campaigns that enhance brand visibility and customer engagement.

What you will do

• Translate Meesho's Mission
• Establish creative excellence for Meesho - best-in-class in India, and then the world
• Think 10X, Think long term - translate Meesho mission and insights to creative vision for the team. Take bold, 10X bets for long term success
• Creative Strategy
• Develop and implement creative strategies that align with the brand’s goals and resonate with target audiences in tier 2, 3, and 4 markets.
• Analyze market trends, consumer insights, and competitive landscapes to inform creative direction.
• Creative Conceptualization
• Generate insight driven and innovative creative ideas that capture attention and drive engagement.
• Create compelling narratives that reflect the brand’s values and connect with local culture and preferences.
• Creative Briefing
• Write clear and concise creative briefs that outline campaign objectives, target audience, and messaging strategies for designers and content creators.
• Ensure alignment on vision and execution across all teams involved in the campaign.
• Collaboration
• Work closely with designers, copywriters, and other creatives to ensure cohesive and impactful campaign execution.
• Lead brainstorming sessions and workshops to foster a culture of creativity and collaboration.
• Performance Analysis
• Monitor and analyze the performance of campaigns, using data-driven insights to refine strategies and optimize future initiatives.
• Provide recommendations for continuous improvement based on audience feedback and engagement metrics.

What you will need

• 8+ years of experience in Creative field; preferably 1+ year as Creative Strategist; even better if you have managed on-app, CRM creatives
• Problem first mindset - build creative led solutions for business problems, in discussion with business, product, design counterparts
• People management skills and ability to collaborate with multiple stakeholders
• Resonance with our mission - truly driven by what we do, why we do and the hunger and ambition for 100X growth

About us 

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Our Mission

Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles. 

We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

Know more about Meesho here : https://www.meesho.io/