About us:
Brado is a consumer engagement firm reinventing the way healthcare brands engage with people. Driven by insight, we offer engagement solutions that produce superior returns for our clients and better experiences for their customers.
About the Brado Studio:
The Studio Team is the creative powerhouse of Brado, bringing fresh ideas, high-quality design, and expert storytelling to life. As a small team of five talented creatives, we support digital media, presentation design, and video production needs across the organization. Whether crafting compelling copy and design for internal initiatives or delivering polished content for clients, we ensure every piece meets the highest standards of creativity and execution. Our collaborative approach and deep industry expertise allow us to deliver innovative solutions on time, every time.
Position Summary
The Senior Copywriter is a best-in-class writer has with exceptional range —- equally skilled in crafting longer-form, strategic writing that distills complex concepts for our C-suite buyers and clear, attention-grabbing social ad copy that works for healthcare or higher education consumers. They have a talent for making the intricate feel clear, the technical feel compelling, and the important feel urgent. As part of the Brado Creative Studio, they ensure voice, design, and storytelling work together seamlessly. They craft impactful copy, think big, and contribute concept-driven ideas. Clever sentences and headlines are tablestakes, not the goal. They know the power of bringing words and design together in a collaborative effort.
Key Responsibilities
Strategic Copywriting
- Oversee and participate in all copy efforts, including marketing campaigns, product messaging, and rapid-response creative.
- Develop messaging strategies that elevate the brand, connect with audiences, and deliver on our brief.
- Write and edit high -impact copy for variety of mediums (e.g.: paid social ads, collateral, emails, landing page, OOH).
- Ensure copy and design work together, creating seamless, high-quality content.
- Concept and deliver copy for strategic brand and company marketing and internal materials including web copy, case studies, thought leadership, employee spotlights, and other content.
- Ensure the voice of both our clients and our internal efforts is consistent and compelling.
Creative Concept Development
- Lead conceptual thinking on a range of creative endeavors including but not limited to, digital and social content, digital and print advertising campaigns, program launches and employee and stakeholder communications.
- Understand the connection between consumer tensions and brand business problems to generate simple and unexpected solutions.
- Work with creative support team to ensure program elements are cohesive under concepts and maintain quality.
UX Copywriting
- Partner with UX team to develop a range of copy for our Conversational AI Engagement platform (introduction copy, welcome and re-engagement email campaign)
- Participate in naming and branding exercises to develop a persona and tone for AI products.
- Understand the nuances in writing for web and app-based experiences.
- Excel in directional and action-oriented copy, optimized for mobile and email.
- Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
- 5-6 years of experience developing a range of copy, from strategic content to creative campaigns, preferably in the digital space.
- 2+ years partnering with senior creative talent, guiding big picture concepts and leading strategic partnership with strategy counterparts.
- Experience in Health and Life Science category
- Proven expertise in copywriting and brand storytelling, with a strong portfolio showcasing impactful work.
- Experience collaborating with multidisciplinary creative talent including copywriters, designers and UX.
- Deep understanding of branding, messaging strategy, and audience engagement.
- Ability to manage multiple projects at speed, making sharp decisions with clarity.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Work From Home
What We Do
Brado is the insight-to-activation marketing firm, launching the new in health with insight-driven, digital-centric precision. We help brands Get In Front™ – in front of their customers’ wants, their competition, and our rapidly changing world.
What makes Brado unique is our ability to combine multiple data points with empathy, creating an understanding of your audience never before possible. You will know what your customers want before they do, allowing us to engage with your customers on their terms – when they want you, where they want you, and how they want you.
Our approach moves brands seamlessly from insight to activation, continuously delivering insight-driven, digital-centric strategies and content.
WE BELIEVE:
We must value the individual. Work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other.
We must respect and trust each other. Our clients place their trust in us. We place our trust in one another.
Our work must have impact. We want to provide every team member the opportunity to do the very best work of their career.
We must live our values. Our five values – People, Commitment, Impact, Aspiration, and Trustworthiness – are the inspiration for our framework and the measure of success. We hold ourselves and each other accountable for upholding and celebrating these values.
Brado serves clients around the world with nearly 200 team members from our offices in St. Louis, Chicago, and Orange County.
https://brado.net/
