The Senior Copywriter at Lumin Digital is responsible for will be responsible for drafting original copy and editing existing content to support Lumin’s content strategy, external comms / PR efforts, brand, product, and demand generation programs. Types of content will include a mix of thought leadership, white papers, blogs, social posts, web copy, and video scripts. Success in this role requires an imaginative approach to copywriting, attention to detail, and working collaboratively with cross-functional teams in a fast-paced environment . This role is on a small, virtual team; candidates must be comfortable working in a remote environment.
Essential Functions, Responsibilities, Experience:
Write original copy and work with SMEs to refine clear, engaging copy for executive, brand, and, outcome-based marketing awareness and demand campaigns, including touchpoints such as :
- Articles
- White papers
- Blogs
- Storyboards (webinars and/or speaking engagements, video scripts)
- Social content
- Case studies
- Product content such as battle cards, etc.
Collaborate with product, sales, client services, and other teams to develop copy that aligns with business objectives and resonates with target audiences.
Edit and proofread content to ensure high quality and consistency across all communications.
Utilize SEO principles to optimize copy for increased visibility and engagement across digital platforms.
Edit and proofread copy, ensuring accuracy before publication.
Stay up to date on content and social media best practices, particularly for LinkedIn.
Develop a broad understanding of Lumin’s businesses, products, research, technology, and best practices.
Serve as a champion for and guardian of the Lumin brand voice and writing style.
Other duties as assigned
Growth Opportunities:
30 Days: Get familiar with Lumin’s brand voice, marketing initiatives, and content strategy. Start contributing copy to ongoing campaigns and projects.
90 Days: Take ownership of assigned copywriting projects, collaborate with cross-functional teams, and begin optimizing copy based on performance data.
1 Year: Become a key contributor to Lumin Digital’s marketing efforts, consistently delivering high-quality, optimized content that drives business results.
Knowledge, Skills, & Abilities:
10+ years of applicable writing experience in either a corporate, agency, or news environment. Experience with B2B marketing and/or B2B SaaS fintech industry, or banking technology.
Deep knowledge of content strategy and best practices for writing compelling, high-impact copy.
Excellent writing, editing, and proofreading skills with great attention to detail.
Experience interviewing and ghost-writing.
Excellent interpersonal skills; adaptable and able to work on multiple projects and collaborate with numerous people simultaneously.
Ability to organize and complete detailed projects accurately and deliver on deadlines.
Proficiency in SEO and keyword research for optimizing content across digital platforms.
Ability to work as part of a team, fostering collaboration and cultivating relationships, as well as work independently or with minimal direction.
Strong time-management and organizational skills, with the ability to manage multiple projects simultaneously.
Education:
Bachelor’s degree in Marketing, Journalism, Communications, or a related field, or equivalent experience.
Travel:
Minimal, generally 12 days or less per year, ~2X team get togethers a year
LIFE AT LUMIN DIGITAL
Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base. Lumin is 100% cloud-native, purpose-built to unlock the full advantages of the cloud for financial institutions and their users.
At Lumin, we thrive on curiosity and innovation. Our culture fosters trust - in our expertise and decisions, respect - for diverse perspectives and talents, and boldness - in pursuing innovative paths. These values guide us, shaping a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered. Focused on continuous improvement and innovation, we encourage our team to explore, experiment, and put new ideas into action, challenging the usual way of doing things.
All qualified applicants, including those with arrest or conviction records, will be considered for employment. Any conditional offer will include a notice regarding the review of the candidate’s criminal history as part of the hiring process.
For more information, visitlumindigital.com.
What We Do
Lumin Digital is a fintech company specializing in digital banking solutions. We help financial institutions build and deploy next-gen digital experiences that continually serve, engage, and grow their user base. We offer the quality experience and personal connection their members depend on.
Our platform provides value through advanced features for users, cloud-native technology with no downtime, and support from dedicated professionals who are powered by curiosity. With our tools in place, they can also reduce the burden on the financial institution’s staff by making customization, innovation, and improvement easier, faster, and more consistent.
Our Difference:
Lumin’s technology was born in and built for the cloud, making it inherently more scalable, flexible, and reliable. While other platforms are retrofitted for the cloud, Lumin is 100% cloud-native.
Throughout the relationship, we’ll work to truly understand the needs of the financial institution, and its users. We approach each engagement as a long-term partnership—one in which our goal is to support their goals, both today and in the future.
In everything we do, our people are driven by curiosity. The Lumin team is made up of a diverse group of professionals who are encouraged to bring forward ideas that challenge, raise, and reset expectations.
Why Work With Us
Our company fosters a culture of innovation where employees are encouraged to bring fresh ideas to the table. We understand that our success is closely tied to the success of our employees. Our culture supports flexible work arrangements, including benefits and resources that contribute to the well-being of our employees.
